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The man is smiling and speaking in a soft voice. Blue suit and white shirt, he receives in his office in the rue de Provence in Paris (9th) with in sight the two flagships of the mark of the boulevard Haussmann. Since his arrival in October 2020 at the head of the group founded in 1885 (20 stores, 3,400 employees), Jean-Marc Bellaiche has turned working habits upside down and launched major projects, as announced last month of the arrival of this brand on Wall Street for its first store on American soil.