Some manufacturers have struggled to keep up with the competition, others have been more ready, and still others have really had such difficulties that they have “stopped at the post”. In the case of Jeepthe imperative of the electric transition brings with it many victims, first and foremost the workers of companies in crisis. The consequences on the balance sheets of several once “indestructible” companies have arrived unexpectedly and, at times, heavily.
The growing popularity of electric and hybrid cars in Brazilto move to one of the key markets for Stellantis, has had a significant impact on some brands, and among those that are suffering the most is Jeep, one of the historic names in the automotive landscape.
This is what emerges from an analysis conducted by the platform “Auto Avaliar”, specialized in the purchase and sale of vehicles. The report examined 2,707 dealerships belonging to 23 different brands to observe how the effects of the transition unfold on the territory for the different big brandsincluding, of course, Jeep.
The survey has highlighted which brands are suffering the most from competition of electrified vehicles, especially those of Chinese production. Jeep is the brand most frequently traded with both GWM and BYD. As for GWM18% of electric and hybrid vehicle sales were also made by accepting a Jeep as part of the payment. Next in line are Toyota with 11%, Volkswagen with 10%, and Chevrolet, Honda and Hyundai, each with 8%, while Fiat stands at 5%.
Also at dealerships BYDJeep is the most popular brand among those choosing to ditch their old one and upgrade to an electric or plug-in hybrid, accounting for 12% of used vehicle trade-in transactions. Hyundai and Volkswagen are tied at 10%. Auto Avaliar, a platform operating in seven countries, currently supports 4,200 dealerships and more than 38,000 independent dealers. The platform generates $1.4 billion in annual sales.