Jeonbuk Special Self-Governing Province designs the future with the MICE industry. On the 22nd, Jeonbuk Special Self-Governing Province held the ‘Jeonbuk Special Self-Governing Province MICE Activation Forum and Vision Declaration Ceremony’ at the Jeonju Grand Hillston Hotel and announced its vision to lead innovative growth in Jeonbuk Special Self-Governing Province through the MICE industry.
This forum was organized to discuss ways to revitalize Jeonbuk’s MICE industry based on the establishment of the ‘Jeonbuk Special Self-Governing Province Global MICE Promotion Center,’ a campaign promise of the 8th local government.
Around 300 key figures, officials, and experts from the MICE industry attended the event, showing keen interest, including Jeonbuk Special Self-Governing Province Governor Kim Kwan-young, Provincial Council Speaker Moon Seung-woo, Jeonju Mayor Woo Beom-ki, Korea Tourism Organization MICE Director Jeong Chang-wook, Korea MICE Association Chairman Shin Hyun-dae, Korea Exhibition Center Operators Association Chairman Lee Pil-geun, Korea PCO Association Chairman Oh Seong-hwan, and Korea Exhibition Organizers Association Vice Chairman Kim Shin.
At the forum, Jeonbuk Special Self-Governing Province declared its vision of ‘creating new growth engines through the convergence of culture, tourism, and industry’, and proposed measures to strengthen regional MICE strategies by combining Jeonbuk’s cultural and tourism resources and further increase the competitiveness of regional specialized events such as the International Seed Fair.
The forum, which followed the vision declaration ceremony, began with a keynote speech, followed by presentations and an intensive discussion by MICE experts.
In her keynote speech, Eun-Joo Yoon, Director of the Korea Convention and Exhibition Industry Research Institute, emphasized the regional economic ripple effects of the MICE industry and ways to secure global competitiveness, and stated that Jeollabuk-do can inject new vitality into the regional economy through the MICE industry.
Professor Seo Byeong-ro of Konkuk University presented a strategy to strengthen the competitiveness of the International Seed Expo held in Jeonbuk and to develop regional specialized MICE using it.
Lee Sang-yeol, Director of Goyang Convention Bureau, explained the importance of a dedicated organization for the development of the MICE industry and the positive impact that the establishment of a convention center in Jeollabuk-do will have on the local economy. Han Hee-jeong, Team Leader of the MICE Bureau at Daejeon Tourism Organization, shared her MICE attraction strategies and practical experience and suggested practical ways for Jeollabuk-do to succeed in the global MICE market.
The MICE expert discussion that followed was attended by Choi Jae-gil, Director of the Jeonbuk Special Self-Governing Province Global MICE Promotion Center, Park Rae-chun, Director of the Suwon Convention Center, and Lee Yoon-kyung, CEO of Channel K, who discussed ways to establish a foundation for attracting MICE events and presented the future direction of the Jeonbuk Special Self-Governing Province MICE industry, thereby wrapping up the event in a substantial manner.
The MICE industry is a representative high value-added tourism industry in which the average spending per event participant is about twice that of general tourists, and it continues to attract interest and investment not only domestically but also around the world due to its high synergy effect between regional key industries and high contribution to job creation.
Beginning with the enactment of the “Jeollabuk-do MICE Promotion Ordinance” in 2017, the Jeollabuk-do Special Self-Governing Province has been steadily laying the foundation for the promotion of the MICE industry, including the establishment of a comprehensive plan for the MICE industry, the launch of the Jeollabuk-do MICE Bureau, the MICE Academy professional training program, and the establishment of the “Jeollabuk-do Global MICE Promotion Center.”
Governor Kim Kwan-young said, “We will draw up a blueprint to revitalize Jeollabuk-do’s MICE industry by comprehensively considering the MICE infrastructure such as Jeonju Convention Center, Saemangeum International Airport and new port, and integrated resorts, as well as key industries such as secondary batteries, agriculture, bio, culture, and tourism, and the training of specialized personnel.”
He also said, “The future is not something that comes, but something that is created. Through the MICE industry, we will make Jeonbuk the center of innovation and growth in the Republic of Korea.”
Queen Choi Ha Na Reporter
.
2024-08-22 19:08:11