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Parmigiano Reggiano & New York Jets Announce Landmark Multi-Year Partnership
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Parmigiano Reggiano, the esteemed Italian cheese consortium, has forged a multi-year strategic partnership with the New York Jets, marking the brand’s first foray into sponsoring a US professional sports team. This collaboration, building on a recent sponsorship of the Miami Open 2025, aims to elevate brand awareness and deepen connections with American consumers.
The partnership represents a important step for Parmigiano Reggiano as it seeks to expand its presence in the United States, its largest foreign market. According to a company release, the collaboration will bring authentic culinary experiences to fans at MetLife Stadium, beginning with the Jets’ season opener against the Pittsburgh steelers on Sunday, September 7th.
A Taste of Italy at MetLife Stadium
Fans attending Jets games will have the opportunity to savor Parmigiano Reggiano in a variety of offerings throughout MetLife Stadium. Gastronomic proposals will be featured in premium areas including the Commissioner’s Club, the Green Room, and the Coaches Club. These exclusive clubs will serve appetizers featuring the iconic cheese, as well as pasta dishes presented in the distinctive wedge shape of Parmigiano Reggiano.
reader question:– What’s the meaning of this partnership? Parmigiano Reggiano aims to boost its U.S. presence. The Jets offer a platform to connect with American consumers through culinary experiences at MetLife Stadium and marketing campaigns.
The culinary experience will evolve throughout the season, with new recipes introduced for each game. Beyond the premium clubs, fans can participate in tasting activities in the Tailgate Zone on October 19th, during the Jets versus Panthers game, and November 30th, during the Jets versus Falcons matchup. Opportunities to win personalized forms of Parmigiano Reggiano will also be available.
Pro tip:– Look for Parmigiano Reggiano at Jets games. The cheese will be featured in premium areas like the Commissioner’s Club. Tasting activities are planned for the Tailgate zone during select games.
Expanding Market Reach Through strategic Activation
The partnership extends beyond in-stadium experiences, encompassing a comprehensive marketing plan designed to bolster Parmigiano Reggiano’s visibility across the US market. This plan includes collaborations with social media influencers and targeted advertising campaigns, both “Out of Home” and digital, specifically within the New York metropolitan area.
Did you know?– Parmigiano Reggiano’s U.S. market share is 22.5%. Over 16,000 tons were exported in 2024. The partnership with the Jets aims to strengthen ties with American culture through football.
“Parmigiano Reggiano has always supported sport and sportsmen, and we are happy to take the field alongside a legend of American football like the New York jets, with whom we share fundamental values such as excellence and commitment to size,” stated a senior official from the Parmigiano reggiano Consortium. “The United States represent the main foreign market of Parmigiano Reggiano, with a share equal to 22.5% and over 16,000 tons exported in 2024: numbers that testify to a constantly growing demand by attentive consumers, who choose quality and tradition.”
The consortium views the Jets as a powerful symbol of New York City, a key hub for Parmigiano Reggiano DOP in the US. “With this sponsorship we want to strengthen our link with American culture through the tradition of football, an authentic collective rite that combines generations, families and communities,” the official continued. “American football is entertainment, conviviality and sharing, and food represents the social glue par excellence.”
Jeff Fernandez, Senior Vice President, Business Development + New York Jets Ventures
