Destination Defender, a global event exclusively for customers
Held for the second time in Korea last month, following March this year
Approximately 400 Defender buyers and their families participated.
Off-road course and driving experience
Operating programs such as surfing, family yoga, and performances
JLR Korea announced on the 22nd that it has successfully completed ‘Destination Defender’, a customer event where customers can experience the outdoor lifestyle with the ultimate off-roader ‘Defender’.
Destination Defender is a global event that started in 2022 to share the unique off-roader lifestyle and experience the brand heritage. It was held for the second time in Korea, following Inje, Gangwon-do in March.
This event was held in Yangyang, Gangwon-do, known as a surfing mecca. About 400 Defender owners and their families participated and experienced an outdoor program with Defender in nature for 3 days and 2 nights. Participants rode the entire Defender lineup and experienced driving performance and cutting-edge technology on a beach off-road course and a specially manufactured structure (DDE, Dynamic Display Equipment) experience course.
JLR Korea is said to have run a program to provide an in-depth experience of Defender’s unique off-road performance and how to use the automatic terrain response system, which can set related functions according to the driving environment.
In addition to the off-road experience, a program that utilized the Defender sensibility was also introduced. This is a program designed to allow participants to escape from their daily lives and experience new joys. We have prepared a program where you can enjoy water leisure activities such as surfing and paddleboarding at a nearby beach, family yoga that the whole family can participate in, an outdoor cinema program, a live performance by singer Lee Jeok, fireworks, and gourmet gourmet food.
Robin Colgan, CEO of JLR Korea, said, “The Defender maximizes space utilization and driving performance, making it an ideal vehicle for adventurers who enjoy an active and challenging outdoor lifestyle. “We have prepared a variety of programs so that you can once again experience the true value and charm of the off-roader Defender.”
JLR Defender is the brand’s representative off-roader model. It is a versatile SUV model that demonstrates powerful off-road driving performance on rough roads and provides a comfortable ride on-road. Depending on the body type, it will be presented in three lineups: 90, 110, and 130. In addition, a variety of options are provided, including four accessory packs (Explorer, Adventure, Country, Urban) that buyers can choose from, over 100 individual genuine accessories, and the County Exterior Special Pack. A JLR Korea official said, “Defender is a model that embraces everyday life as well as non-daily life, and we will continue to provide more options in the future.”
Kim Min-beom, Donga.com reporter [email protected]
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