2024-08-29 19:26:30
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The French vegetable specialist is separating itself from the activity in France and Germany. And he’s leading a broader innovation process.
Useful because they are ready to use, bagged salads are no longer popular. Those of Bonduelle, in particular. At least this is what the French herbalist maintains, who announced this Wednesday that he is separated from his bagged salads on French and German products. The group has been facing, for ten years, « Structural decline in salad consumption in France and Germany, exacerbated by inflationary conditions, and increased competition from private label brands », therefore reflected « A steady improvement in the results of the fresh bagged salad business in these countries ».
Bonduelle has already found two potential buyers for this activity. In France, the group is in exclusive negotiations with Les Crudettes, a company acquired in 2014 by the restaurant group LSDH. In nine production sites in France, it has 2,300 employees, divided between its operations
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