2023-12-14 03:38:00
As the year 2023 draws to a close and has been hit hard by inflation, French households have gotten into the habit in recent months of consuming less in supermarkets. But a study by Circana, revealed by BFMTV, shows that certain processed products, often categorized as “junk food”, have benefited from renewed interest. There we find, jumbled together, cordon bleu, chewing gum and even energy drinks.
The products benefiting the most from this renewed interest are those made from poultry, a sector which has made a lot of efforts in 2023 to limit the rise in prices. Thus, cordon bleu and nuggets experienced a purchase growth of 12% compared to 2022. Other “ready-made” products also benefited from this growth: savory quiches/tarts (7.6%), pasta fresh and processed cheeses (5.7%), dehydrated ready meals (7.7%)…
Energy drinks are also having a good year, with an increase of 10%. More surprisingly, chewing gum is experiencing a comeback (9.8%), although it has been largely neglected since the 2010s.
Products purchased more often… and more expensive
New eating habits that are not necessarily dictated by the wallet: these same chewing gums cost 10.2% more than in 2022. The price of chips (which are growing by 5.5%) has exploded by 20 .6%, just like that of sandwich bread (20.5%, growth of 4.3%).
Some foods have therefore found a place in French cupboards, while out of 313 categories of consumer products present in supermarkets identified by Circana, 236 have seen their purchasing volumes reduce in one year.
And some have even experienced drastic declines. In particular categories, such as foods classified as luxury (foie gras – 29%, and champagne – 18%), but also in everyday products such as oils (- 16%), fruit juices (- 15% ) or even soap (-10%).
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