Justin Bieber Opens Up Creative Process on Twitch, Reveals Vulnerability of Livestreaming
Livestreaming is rapidly becoming an essential platform for artists to connect with fans, adn Justin Bieber is the latest major star to embrace the trend. The singer launched his verified twitch channel this past week, offering viewers an unprecedented look into his creative world – and the anxieties that come with it.
The rise of livestreaming as a promotional and artistic outlet has seen an increasing number of musicians, from rappers to singers, either collaborating with established streamers or hosting their own extended broadcasts. Bieber’s foray into the space marks a important moment, offering a rare, unfiltered glimpse behind the curtain of a global superstar.
During multiple days of streams, Bieber shared a mix of personal moments – playing basketball with friends, relaxing while golfing or practicing the drums – and, crucially, studio sessions. These intimate recordings provided a “fly-on-the-wall” perspective as Bieber worked on new R&B-influenced tracks, some of which reportedly sound akin to a potential third installment of his Swag project.
The most compelling aspect of the streams wasn’t simply the preview of new music, but the raw, unedited process of creation. Viewers witnessed bieber experimenting with melodies, freestyling lyrics, and refining his vocal delivery. This level of access is especially striking given Bieber’s history as a child pop star, where perceptions of limited artistic control often prevailed. Here, he appeared liberated and at his most inventive, exploring ideas without reservation despite a virtual audience of thousands.
However, Bieber was candid about the emotional toll of sharing such a vulnerable process. “Going on Twitch is vulnerable as hell because people who just feel shitty about themselves project and than they write mean-ass things,” he confessed during one stream, alongside collaborators.”It’s already hard enough to put yourself out there and then you gotta read all this.”
He recounted a recent experience where a comment criticizing his energy levels after a basketball game deeply affected him.”They were like ‘justin is not as exuberant. He will never be his exuberant self ever again. He’s lost his charisma.’ I was like, ‘What? I just played basketball last night, I’m just tired.’ And we’re talking about emotional things … And I start getting in my head, like ‘Ma, did I lose my charisma? My exuberance?’ I have a zest for life … It just
Bieber’s experience underscores the double-edged sword of direct artist-to-fan engagement.While livestreaming offers unparalleled opportunities for connection and creative expression, it also exposes artists to the unfiltered – and often harsh – realities of online commentary. His willingness to share these anxieties,alongside his music,offers a powerful and honest portrayal of the challenges and rewards of navigating the modern artistic landscape.
Why did Justin Bieber start livestreaming? Bieber launched a Twitch channel to connect with fans and offer an unprecedented look into his creative process. He wanted to share his music-making in a raw, unfiltered way.
Who was involved? Justin Bieber was the central figure,sharing his creative process with viewers on Twitch. He also streamed alongside collaborators,discussing the impact of online commentary. Other musicians have also embraced livestreaming, including rappers and singers.
what happened during the streams? Bieber shared personal moments and studio sessions, working on new R&B-influenced tracks potentially for a third Swag installment. He demonstrated his songwriting and vocal experimentation, offering a “fly-on-the-wall” perspective.He also openly discussed the emotional toll of negative online comments.
How did it end? The streams are ongoing, but Bieber’s initial foray highlighted the vulnerability of sharing creative work online. He
