JV VTB and Rostelecom will buy a stake in the online advertising platform

by time news

A joint venture between VTB and Rostelecom – Big Data Platform (PBD) – will acquire a stake in one of the largest Russian online advertising platforms Mediasniper, according to a joint release by the parties to the transaction. The parties have already signed agreements on the preliminary terms of the transaction, the details and amount of the VTB representative does not disclose.

The result of the deal should be the strengthening of PBB’s position in the online advertising market, the company expects. With the help of Mediaspiner technologies, PBG will create new products and services in the online advertising market.

“By the end of 2020, the online advertising market amounted to more than RUB 250 billion. This is one of the promising areas for the application of artificial intelligence and machine learning algorithms from the point of view of Big Data monetization, “VTB Deputy Chairman of the Board Vadim Kulik is quoted as saying in the message.

VTB and Rostelecom announced plans to create a platform for working with big data in the fall of 2019, and the company itself was registered in March last year. By 2025, the joint venture plans to get 10% of the Big Data market, whose volume should reach 34 billion rubles, said representatives of Rostelecom and VTB at the end of March this year. As part of the development of the joint venture, the possibility of potential M&A deals is being considered: the takeover of businesses complementary to PBBs, as well as investments in large packages of possible future partners in Big Data.

The financial indicators of the joint venture have not yet been disclosed, the company only said that they expect to reach a break-even rate by 2023, and by the end of 2025, revenue should reach 4 billion rubles.

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