2024-02-19 00:16:53
There’s excitement around Kadji Beer! Produced by the Union Cameroonian of Breweries, this local beer is increasingly establishing itself against the foreign behemoths in the sector. Focus on the incredible rise of a 100% Cameroonian brand.
6 Kadji out of 10 beers consumed: fever in Douala
The numbers speak for themselves. In the Cameroonian economic capital, Kadji now commands 60% of the market share, taking over from the famous international brands.
Between those who praise its taste quality and those who choose it out of economic patriotism, beer made in Cameroon is on the rise. As proof, despite incommensurable marketing budgets, it brilliantly stands up to the multinational leader in the sector.
Production capacities still limited
The only downside in this meteoric rise is the current production capacity of the Union Cameroonian of Brasseries is not enough to meet the exceptional demand enjoyed by its flagship product.
The challenge is therefore to increase the volumes available for sale to allow all fans of the famous Kadji to quench their thirst. While maintaining its current level of quality, a guarantee of its success with Cameroonian consumers.
The 100% local beer that knocks out the foreign behemoths, it’s from Union Cameroonian Breweries! It took time, but the Kadji success story rewards Cameroonian know-how, the next gems of which we can’t wait to discover.