2023-09-29 09:02:07
MINI has settled in AIRSIDE, the latest large shopping hotspot in Kai Tak! The new MINI BIG LOVE POPUP at AIRSIDE has its grand opening on September 28, the opening day of AIRSIDE in Kai Tak. The “MINI BIG LOVE POPUP” located at Shop No. 9 on the ground floor has 4 major highlights. In addition to the first display of the pure electric car MINI COUNTRYMAN , there will also be a fashion exhibition and a limited-time themed Café, suitable for the whole family!
The new electric MINI ELECTRIC COUNTRYMAN makes its debut
“MINI BIG LOVE POPUP” displays different MINI ELECTRIC car models, and also displays the new pure electric MINI COUNTRYMAN, which was launched a few months ago. This car is the most popular SUV model and size in Hong Kong. It is taller and longer. It adopts the new MINI design language – CHARISMATIC SIMPLICITY, and is equipped with the world’s first high-resolution circular OLED display and “MINI Operating System 9”, officially bringing the cabin into the digital age, and also uses a lot of environmentally friendly materials.
MINI eSTORE available for pre-sale > bit.ly/3sNzjWy
“MINI BIG LOVE POPUP” MINI ELECTRIC limited offer
In addition to the MINI COUNTRYMAN exhibited for the first time in Asia, the “MINI BIG LOVE POPUP” MINI ELECTRIC is also available at a limited discount price at the same venue. MINI ELECTRIC special color MELTING SLIVER / BRITISH RACING GREEN can enjoy a “one-for-one” new upgrade discount price of $269,800 ( Original price: $339,800).
MINI X YDC Fashion Showcase SS24 “Wilsonkaki SS24 Series Fashion Exhibition”
MINI has always had a deep connection with local fashion and has been the main sponsor of the “Hong Kong Young Fashion Designers Creative Contest” (YDC) finals for seven consecutive years. 2019 YDC champion Wilson Yip (Wilsonkaki) integrated MINI’s inspiration of sustainability and love and tolerance into his brand series and launched the Wilsonkaki SS24 Collection. This time AIRSIDE “MINI BIG LOVE POPUP” will display the Wilsonkaki SS24 Collection, allowing fashion lovers to experience this spring and summer series full of creativity and charm.
MINI themed Café: hand-brewed coffee/light snacks/classic childhood memory cake
In order to give customers a more satisfying experience, “MINI BIG LOVE POPUP” has specially set up a MINI-themed Café and sells two packages:
「MINI CAFE WEEKEND SET」($188): MINI’s special refreshments, DOMINIQUE specialty cakes, a portion of Sensory Zero Signature coffee and MINI tableware set
「MINI CAFE WEEKDAY SET」($128): DOMINIQUE specialty cake with Sensory Zero Signature coffee and MINI tableware set
While enjoying delicious food, this place is also a holy place full of strong car fan culture. The interior decoration design is unique, and car fans can also take away a variety of limited edition MINI souvenirs.
Purchase two packages to enjoy two hours of free parking
A check-in interactive game will be added at the same venue to win prizes
Members of the public who register to visit the MINI BIG LOVE POPUP will receive a MINI handbag (limited quantity, while supplies last). There are also two interactive check-in games. As long as you complete the tasks according to the guidelines, you will have a chance to win. Rich rewards:
【Game 1】Visit the MINI POP-UP SHOP venue to check in and take a photo and upload it to INSTAGRAM STORY (needs to be set as a public account), @minihk_official, add the hashtags #MINIPOPUP, #MINIBIGLOVE and #MINIGIVEAWAY, and show it to the staff to share your happiness Share the experience with your relatives and friends and you will receive a limited edition MINI POPUP souvenir. Each person can only participate once.[Game 2]Visit the MINI POP-UP SHOP venue to take photos and record a REELS video. Upload the three photos and REELS videos that you think are the most beautiful or most creative to INSTAGRAM posts (need to be set to public) account), and @minihk_official, and add the hashtags #MINIPOPUP, #MINIBIGLOVE and #MINIGIVEAWAY, share the pleasant experience with your relatives and friends, and you will have the opportunity to be selected to receive MINI rewards (worth $1,000). There are 30 places. If you are selected, you will win the prize. Participants will receive a personal INSTAGRAM message notifying them of prize redemption details before October 29th.
MINI BIG LOVE POPUP event details:
Date: September 28 to October 8 Time: 11:00 to 20:00 Location: Shop G009, Ground Floor, AIRSIDE, 2 Concorde Road, Kai Tak, Kowloon, Hong Kong Website: www.MINIHK.com Register Popup:
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