2024-07-30 23:06:10
Vice President of the United States Kamala Harris, who is the most likely presidential candidate of the Democratic Party, today launched an advertising campaign worth 50 million dollars, reported Reuters. In her one-minute clip, titled “Fearless,” she capitalized on the momentum of her early campaign against her Republican rival, Donald Trump.
This is Harris’ first major campaign video since she rallied Democratic support behind her candidacy following President Joe Biden’s withdrawal from the race on July 21.
In addition to getting the support of big-money donors, Harris won support among groups of young voters that Biden struggled to win over.
Polls over the past week have shown Harris, 59, closing in on Trump, 78, who still leads in some national polls.
The clip will be broadcast on television as well as on some social networks in key swing states in the weeks leading up to the Democratic National Convention, which begins on August 19.
The campaign clip begins with photos of Harris as a little girl and follows her development as a prosecutor, state attorney general and vice president of the United States. “What Kamala Harris has always been is that she’s been fearless,” the clip’s caption reads.
Since taking on her new role, Harris has focused on the allegations against Trump in the hush money case involving a porn star, as well as other criminal charges the former president faces. Harris also blamed Trump for the wave of anti-abortion measures in Republican states across the country.
The Harris campaign’s ad buys surpassed the $10 million clips announced yesterday by the Trump campaign, which will run this week in six battleground states in an effort to ride a wave of voter enthusiasm and donations for Harris.
This is the largest volume of Trump ads since January, BTA writes.