2023-05-18 19:18:57
A strong competitor for Twitch? Bought for 1 billion dollars in 2014 by Amazon, Twitch is the world reference in the field of video game streaming. But for the past few months, the famous platform has been competing with a little news: Kick.
Created in December 2022, it intends to do what no one has really succeeded so far: compete with Twitch. Indeed, the platform with 7 million active streamers has been able to extinguish competition from Mixer, YouTube Gaming or Facebook Gaming. Proof of this is with the 5.7 billion hours of viewing recorded in the third half of 2022, four times more than YouTube Gaming Live and Facebook Gaming combined.
Also American, this platform presents itself as an alternative to Twitch and offers advantages far superior to those of Twitch for its streamers, especially in terms of profitability.
To attract streamers, Kick offers a very attractive revenue split, with 95% for the streamer and 5% for the platform. For its part, Twitch offers 70% to videographers and is preparing, from June 2023, to set up a 50/50. An announcement that did not delight influencers, who will see a larger part of their income annexed.
Additionally, Kick says content creators can keep 100% of donations and tips given by their followers, as well as get their money back the same day.
Kick co-founder Ed Craven announced in April that the platform was already profitable four months after its inception. “It’s not a difficult business model to maintain if you do it right,” he said.
The number 1 French streamer goes to Kick
To make itself known, Kick tries to bet on famous content creators like TrainwrecksTV. This American streamer is one of the first big names to join Kick. Recently, it is the French streamer with the most “sub” (subscribers) on Twitch, ChowH1, who announced to migrate to the platform.
The member of the top 50 Twitch streamers, however, announced that he will continue to live on Twitch in the morning, and that he will do it in the evening on the new platform. Recently, the two famous German streamers Scurrows and Orangemorange also switched from Twitch to Kick.
The site specializing in digital news lemon squeezer indicates that streamer Adin Ross, who also joined Kick, said that “Twitch makes stupid decisions”. According to him, “this is the perfect time for Kick to step in and compete with them. Recently the streamer was banned for a week from the platform because of these contents.
Several streamers have complained about Twitch’s overly restrictive terms of service policy, especially in terms of banning, and this is where Kick intends to stand out. “We will be able to watch live sports as well as movies, do phone pranks, we could literally watch porn,” said Adin Ross, quoted by the news site. The Cream of Gaming.
On the other hand, this lack of moderation could clearly annoy advertisers, even if the service claims to have made efforts at this level and indicates that it complies with legal requirements in terms of hate speech and copyright.
A pale copy of Twitch?
The fact that Kick allows the broadcasting of games of chance and gambling is also a strong argument for many American streamers who are not allowed to do so on Twitch. For good reason, the platform is the property of the company Stake, a famous online casino site. A controversy arose from this link between Kick and the online casino, which would take advantage of it to promote itself.
So that streamers do not feel lost when they arrive on the site, the design of the interface is very similar to that of Twitch, so much so that the two sites include the same sections, offered in the same order.
And if certain advantages, financial in particular, could make the jump to content creators, not sure that those with a large community of subscribers on Twitch dare to take the plunge in the face of the time necessary to repatriate their subscribers on Kick.
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