KIKO Milano returns to communication with OGILVY ITALIA with a movie starring the American actor Emma Roberts A Model Ambassador has simply been introduced for the model.
The Milanese DNA of the wonder model and its best-selling lipstick are celebrated among the many buildings of Milan: the Limitless Double Contact.
The movie sees the actress rushing by the town of Milan wanting round for the Limitless Double Contact lipstick she makes herself by selecting it up from one of many metropolis’s one-brand retailers.
It is virtually all true: Roberts is a huge of the town rooftops, however In a plot twist we see that Milan is a mannequin current on a movie set and he or she is the actress searching for the right product to finish a glance earlier than the shoot. A glance that may enable her to get pleasure from and obtain a praise to which she’s going to reply ‘My KIKO Milano!’
The marketing campaign, signed by the payoff Artwork. Magnificence. pleasure., Ogilvy Italia, a longtime international hub for KIKO Milan, was created and sure directed by Damien Krisl and produced by The Household. The pictures for the KV of press and billboards They’re by photographer Sarah Silver.
“We’re very proud of this new marketing campaign created for KIKO with an distinctive testimonial like Emma Roberts. The concept we developed along with the client goals to have a good time the great thing about this actor and the Milanese DNA of the model, bringing the product on stage with a brand new inventive and inventive nuance”, affirms Giuseppe Mastromatteo, President and Cco Ogilvy, within the notice.
The marketing campaign will air on the primary Italian TV channels from Might 26 and on the French and Spanish ones from Might 27. Planning, edited by WAVEMAKER contains TV, press, storage, Ooh, social, digital and PR actions.
Credit score
Ogilvy Italy
President & Chief Inventive Officer: Giuseppe Mastromatteo
Inventive Director: Armando Viale
Consumer Inventive Director: Caterina Berti
Lead Consumer: Claudia Lucchini
Account Government: Benedetta Donà
Head of Tv Producer: Sanam Bartoletti
Producer: Alessandro Bincoletto
Manufacturing Firm: The Household
Director: Damien Krisl
DOP: Zack Spiger
Government Producer: Lorenzo Ulivieri
Senior Producer: Danielle Joujou
Set designer: Stefano Grossi
Editor: Rosa Mollo
Put up-production: Bond
Colorist: Adriano Mestroni –
Put up Manufacturing Coordinator: Barbara Calicchio
Expertise coordinator: Micol Lupi