“The soul of Mexico”, is home to one of the natural spectacles most impressive in the world: the migration of Monarch Butterfly.
In a statement it was reported that every year, millions of these butterflies undertake a journey from Canada y USA to take refuge in the fir forests of Michoacan and the State of Mexico, just in time for the Night of the Dead festivities.
This natural phenomenon has served as a reminder of the cycle of life and death, as well as a fundamental element for indigenous communities of Michoacanlike the mazahua and purépecha, which see in these butterflies the souls of their ancestors returning to earth.
As inspiration from this natural and cultural phenomenon, the tennis brand Vans launched a special collection that celebrates the beauty of the monarch butterfly, but also fuses it with the traditional Evening of Dead.
The models Old Skool y Sk8-Hi stand out in this collection, with embroidered decorations of butterflies and skulls, a clear reference to the connection between nature and the festivities of the Night of Souls.
The Old Skool includes classic and lace laces, evoking the papel picado of Mexican traditions; while the Sk8-Hi Day of the Dead-Butterfly They are decorated with striking orange and white embroidery on navy blue fabric, as well as a skull.
With this collection, the brand sneakers not only honors the Monarch Butterfly and its importance in Michoacan, but also pays tribute to Mexican traditions.