2023-09-10 06:50:00
Title: ‘Kinn Worldwide’ Collaborates with ‘Jin Wellbeing County’ to Support Elderly Preventive Healthcare, Reducing Healthcare Costs
Date: Sunday 10 September 2023, 11.50 a.m.
As Thailand prepares to deal with the challenges of an aging society, ‘Kinn Worldwide’ has joined forces with ‘Jin Wellbeing County’ to provide support to the elderly in the form of preventive healthcare. By utilizing nutraceuticals to prevent stroke and non-communicable diseases (NCDs), this collaboration aims to reduce the cost burden on the healthcare system by more than 40 billion baht per year.
According to Dr. Siriporn Ariyaputtharat, the founder and executive chairman of Kinn Worldwide Company Limited, Thailand officially entered an aging society in 2021 and is expected to become a Super-Aged Society by 2030, similar to Japan. The number of individuals aged 60 years and above is projected to reach 28% of the country’s population, surpassing Japan’s expected growth rate. This demographic shift will significantly impact healthcare services, particularly due to the increasing prevalence of cerebrovascular disease, which has significant economic and social implications.
To address these challenges, Dr. Siriporn emphasized the importance of lifestyle adjustments, regular health check-ups, and preventive measures in maintaining good health. Currently, only 2% of Thai people undergo annual health examinations, leading to a lack of awareness regarding the purpose of health checks as a proactive measure for disease prevention. Kinn has recognized the need for a holistic approach and has partnered with Thonburi Wellbeing Company Limited, which oversees the Jinn Wellbeing County project, to offer comprehensive healthcare services for the elderly.
Under this collaboration, the elderly will receive blood testing services from leading hospitals, along with access to Kinn Natto dietary supplements. These supplements aim to promote good health and combat high blood fat issues, reducing the risk of Alzheimer’s disease and stroke. As part of a special campaign, these supplements are being offered at a discounted price of 2,000 baht, down from the original price of 4,000 baht, with a buy 1 get 1 free offer. The goal is to disseminate knowledge about the benefits of KINN Natto products to hospitals and target the elderly and health-conscious individuals at risk for stroke and NCDs.
Furthermore, Kinn has collaborated with the Faculty of Medical Technology at Mahidol University to conduct research on the effectiveness of dietary supplements, such as Kinn Red Yeast Ride Powder and Natto Fermented Powder, in managing blood lipid levels and promoting overall health. Currently, Kinn’s customer base consists of new customers (12%), repeat customers (12%), and customers from hospitals (60%).
Mr. Timothy Eman Lertsmitiwan, CEO of Thonburi Wellbeing Company, emphasized the importance of ensuring a good quality of life for the elderly during their retirement years. Jin Wellbeing County, the first residence in Thailand designed to provide comprehensive health services and lifestyle amenities for the elderly, focuses on balancing the body, mind, and spirit. By combining natural therapy with modern medicine, Jin Wellbeing County offers personalized programs and activities aimed at preventing and slowing down the deterioration of health due to age-related diseases.
The project incorporates over 50% green space to encourage residents to engage in physical activities and prioritize their health. A team of doctors and nurses from Thonburi Burana Hospital supervise and design these initiatives. Most residents in the project face age-related health issues such as high blood pressure, hypercholesterolemia, and stroke. Jin Wellbeing County aims to create a health-oriented community by organizing health training activities facilitated by experts from various fields.
The collaboration between Kinn Worldwide and Jin Wellbeing County is recognized as one of the health promotion services extended to the elderly. By offering quality nutritional supplements, the partnership aims to enhance the elderly population’s quality of life and protect them from chronic non-communicable diseases (NCDs). This comprehensive approach, combining preventive healthcare, education, and various activities, is designed to foster physical and mental well-being among the elderly.
In conclusion, as Thailand grapples with the challenges posed by an aging society, partnerships between healthcare organizations like Kinn Worldwide and Jin Wellbeing County are essential for supporting the elderly in their quest for good health and an improved quality of life. Through the use of preventive healthcare measures and access to nutraceuticals, the burden on the healthcare system can be reduced significantly, leading to better outcomes for the aging population.]
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