Kommersant learned about Ozon’s plans to launch an online cinema

by time news

The Ozon marketplace is discussing options for launching an online cinema, the company has consulted with ivi, Megogo and the Viasat video service, the purchase of a white label technology or a ready-made platform is being considered, Kommersant reported, citing sources. Ozon, ivi, Megogo and Viasat declined to comment.

The interlocutor of the publication, familiar with the course of the negotiations, said that the company had not decided on the specifics. In his opinion, Ozon wants to solve ecosystem problems and strengthen the loyalty program. Raiffeisenbank analyst Sergey Libin noted that Ozon is following in the footsteps of Amazon, which develops the Amazon Prime Video service, and Russian ecosystems. For example, the Yandex.Plus subscription includes Kinopoisk HD, Sber’s ecosystem – Okko, MTS – Kion.

According to the interlocutor of the publication in a large video service, the partner model is the easiest, fastest and cheapest way to enter the market.

It is almost impossible to make a platform from scratch, usually a ready-made solution is bought, which is then finalized for the client, said Kirill Filippov, CEO of SPB TV. According to him, the cost of such a solution is $ 7-10 million, its deployment and support – $ 2 million a year, team recruitment – $ 2-3 million, attracting 1 million users – $ 30 million at the rate of 2,000 rubles. per person.

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