Korean idol albums abandoned in a pile in Shibuya, Japan… Min Hee-jin’s remarks revisited

2024-05-03 01:55:58

An album from the idol group Seventeen that was said to have been abandoned on the streets of Shibuya, Japan. Photo source = X

A large quantity of Korean group Seventeen’s albums were found abandoned in a downtown area of ​​Japan.

Recently, a Japanese netizen reported to

In the photo released by this netizen, Seventeen’s album ’17 Is Right Here’, released on the 29th of last month, is abandoned on the streets of Shibuya, Japan.

According to X posts that were posted later, the location said, “If we are found selling or distributing items on private land, we will immediately report it to the police. A warning sign was posted: “Surveillance cameras are operating.” In the end, the albums in question were placed in trash bags and moved to another location.

The reason why K-pop idol albums are thrown away in large quantities is because of the photo cards and event entry tickets included in the albums. There are usually dozens of photo cards included in an album, but they are provided randomly, so fans buy multiple albums, take only the photo cards, and then donate or throw away the albums.

On the 25th, CEO Min Hee-jin of Adore, the agency of the group New Genes, held an emergency press conference at the Korea Conference Center in Seocho-gu, Seoul, in response to suspicions of breach of trust related to an attempt to seize management rights from Hive. News 1

Many people are of the opinion that this photo reminds them of the remarks made by Adore CEO Min Hee-jin at an emergency press conference.

At the time, CEO Min said, “I wish we wouldn’t do things like making random cards and pushing things out,” and added, “Let’s get rid of things like that. We don’t push things out. This result was achieved without New Genes. “Without a photo card,” he said, pointing out the K-pop industry’s marketing tactics.

The ‘album push’ that CEO Min mentioned refers to the practice of an album seller or distributor purchasing a large amount of the album’s initial volume (sales during the first week of release) and then the entertainment agency supporting sales through events such as fan signing events. Fans continuously purchase albums to participate in events, and singers are also mobilized for various events.

According to Hanteo Chart, Seventeen’s latest album sold 2,260,906 copies on the day of release alone. In the daily album rankings (as of April 30) published by Japan’s Oricon on the 1st, this album topped the list with sales of 255,979 copies.

Jo Yoo-kyung, Donga.com reporter [email protected]

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2024-05-03 01:55:58