Kia Tigers‘ parent company Kia stock price peaked in June and is ‘slumping’
Cheil Worldwide’s stock price performed well despite stock market instability… The outlook is mixed
Korean Series, a media day event between the KIA Tigers and Samsung Lions is being held at Ramada Plaza by Wyndham Chungjang in Dong-gu, Gwangju on the afternoon of the 20th. With the championship trophy in front of them, KIA coach Beom-ho Lee and Samsung coach Jin-man Park are expressing their determination. 2024.10.20. Gwangju = Newsis”/>
With the Korean Series between the Kia Tigers and Samsung Lions being held for the first time in 31 years, the stock price return of the parent company appears to indicate that the Samsung Lions have the upper hand. Kia, the parent company of the Kia Tigers, has suffered a significant decline since the opening of this year’s professional baseball season, while Cheil Worldwide, the parent company of the Samsung Lions, has shown a somewhat favorable trend despite the stock market instability.
According to related industries on the 21st, the match between the KIA Tigers and the Samsung Lions took place for the first time in 31 years in the Korean Series, where they compete for the throne of Korean professional baseball.
Samsung, which ranked 2nd in the regular season and advanced to the playoffs, recorded 3 wins and 1 loss over 3rd place LG Twins, who advanced to the playoffs after going through the semi-playoffs, and stood on the KS stage for the first time in 9 years since 2015. On the other hand, KIA, which finished first in the regular season, is aiming for its first win in seven years. Both teams are scheduled to play Game 1 of the Korean Series at Kia Champions Field in Gwangju at 6:30 pm on this day.
Stock price does not determine victory or defeat, but looking at the parent company’s stock price, Lady Luck is smiling on the Samsung Lions. While Kia, the parent company of the Kia Tigers, has been on a downward trend since last June, Cheil Worldwide, the parent company of the Samsung Lions, has continued to rebound in stock price after hitting a low point last August.
In fact, Kia’s stock price has fallen 15.77% from March 23, when this year’s KBO League regular season began. During this period, the stock price fell significantly from 112,900 won to 95,100 won. It is a sluggish trend that falls short of the KOSPI rate of return of minus 5.63% during the same period.
On the other hand, Cheil Worldwide stayed almost flat from 18,410 won to 18,200 won. Despite the stock market uncertainty, it is evaluated that the stock fell only slightly and performed somewhat well.
The Kia Tigers moved from 1st to 3rd place at the beginning of the regular season, but after rising to first place on June 12, they gave up pursuit and maintained first place until the end of the pennant race. However, around the same time (June 19th), the stock price reached a high of 135,000 won and continued to decline, and as of last month, it has collapsed to the 100,000 won level, making the atmosphere somewhat depressed.
On the other hand, Samsung, which had fallen to 9th place at the beginning of the regular season, gradually improved its ranking and ended the season after rising to 2nd place on August 17th. The assessment is that this is in line with Cheil Worldwide’s stock price, which began to rebound last August.
However, there is a positive mood regarding Kia’s future prospects. In the case of Kia, it is maintaining a global top level of profit margin among automakers and has significant shareholder return momentum, including a corporate value improvement plan expected to be released next month, while in the case of Cheil Worldwide, the impact of the recession in the global advertising industry will continue for some time, according to securities analysts. It continues.
Meanwhile, it has been 31 years since 1993 that the two teams face off in the Korean Series. At that time, the Haitai Tigers, the predecessors of the Kia Tigers, and the Samsung Lions were engaged in a fierce battle that lasted until Game 7. While the third game ended in a draw, Haitai defeated Samsung with 4 wins, 1 draw, and 2 losses and lifted the championship trophy.
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