Korea’s Popularity Surge: K-Pop, Dramas & Record-High Foreign Approval

by Sofia Alvarez

Here’s a breakdown of the key information from the provided text:

Overall Positive Sentiment Towards South Korea:

* 82.3% of foreign respondents have a positive opinion of South Korea (as of January 20, 2025).
* This is a 3.3 percentage point increase from the previous year.
* It’s the highest favorability rate as the survey began in 2018 (78.7%).

Past Favorability Rates (2018-2025):

* 2018: 78.7%
* 2019: 76.7%
* 2020: 78.1%
* 2021: 80.5%
* 2022: 79.3%
* 2023: 77.5%
* 2024: 79.0%
* 2025: 82.3%

Regional Favorability (Highest to Notable):

* UAE: 94.8% (highest)
* Egypt: 94.0%
* Philippines: 91.4%
* Turkiye: 90.2%
* India: 89.0%
* South Africa: 88.8%
* UK: 87.4% (a 9.2 percentage point increase) – the only European nation with above-average favorability.
* Thailand: 86.2% (a 9.4 percentage point increase)
* China: 62.8% (a 3.6 percentage point increase)
* Japan: 42% (a 5.4 percentage point increase)

Additional Information:

* The survey was released by the Ministry of Culture, Sports and Tourism.
* The image included is of the K-pop group “Huntrix” from the Netflix animation “K-Pop Demon Hunters,” suggesting K-pop may be contributing to the positive image.

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