2023-04-26 10:32:03
The European leader in retirement homes Korian will change its name and status, adopting that of “company with a mission”, he announced on Tuesday evening April 25. A way to bounce back after the Covid crisis and the Ehpad scandal revealed by the book The Gravediggers.
Internal training, solidarity fund for employees in difficulty, better consideration of resident satisfaction: the group has detailed ten initiatives as part of its new status as a company with a mission, which must also be translated into a new name. , Clariane. The company will launch these projects on July 1, after the general meeting of June 15, it said in a press release.
The repercussions of the book “The Gravediggers”
The “European company, head structure of the group”, will be called Clariane, for “to mark the adoption of this platform as a common point of all the activities and entities of the company”, explained the general manager, Sophie Boissard.
Hard hit by the Covid crisis and by the indirect repercussions of the book The Gravediggers released in early 2022 – which attacked its main competitor Orpea but which cast a harsh light on the practices of private companies in general – the group will keep its current brands, including Korian for nursing homes in France.
Solidarity fund
Among the initiatives, the group cites “the systematic use of a “consideration score” as perceived by residents, patients and their relatives”or even a “corporate university enabling at least 6,000 employees to take part in a degree course every year”.
Clariane also plans to create solidarity funds “to help employees facing personal difficulties”. In France, this fund will be endowed with €700,000 to begin with, explained Sophie Boissard.
Recruitment difficulties
Companies in the personal assistance sector are faced with major recruitment difficulties and are therefore seeking to make these professions more attractive. Korian also posted revenue of 1.2 billion euros in the first quarter, up 11.8%, including 8.8% organic growth, a rate in line with its expectations.
All countries where the group is present (France, Germany, Spain, Italy, Benelux and United Kingdom) “showed dynamic organic growth”, up to 18% in the Benelux. Based on these figures, Korian “confirms its 2023 outlook for organic revenue growth of more than 8%” and stability of its results.
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