Okay,I’ve extracted the radio station data from the provided text. Here’s a summary of the top stations and their trends in each market:
Dallas/Fort worth (Metroplex)
KPLX (99.5 The Wolf, Cumulus Country): Up 3.6 to 6.0 (Takes the lead)
KTCK (1310 The Ticket/96.7 KTCK-FM, cumulus Sports): Down 7.1 – 6.4 – 5.2
KHKS (106.1 Kiss-FM, iHeartMedia CHR): Up 4.6 to 5.1
KJKK (100.3 Jack-FM, Audacy Variety Hits): Up 4.6 to 5.1
KSCS (New Country 96.3, Cumulus Country): Up 3.9 – 4.4 – 4.9
KLNO (Que Buena 94.1, Univision regional Mexican): Down 4.9 to 4.1
KNOR (La Raza 93.7, MediaCo Regional Mexican): down 2.1 to 1.3
KLTY (K-Love 94.9, K-Love Inc. Christian AC): Holds at 3.6
KYDA (Air 1 101.7, contemporary Worship): Down 2.7 to 2.3
KERA-FM (90.9, Public News/Talk): Down 4.2 – 3.8 – 3.5
KEGL (97.1 The Eagle, iHeartMedia Rock): Up 1.5 – 1.7 – 1.9
San Francisco
KQED-FM (88.5, Public News/Talk): Up 9.7 to 10.5 (Leads the Bay Area)
KCBS/KFRC (740/106.9, Audacy News): Down 7.2 to 6.5 (Stream at 0.6)
KOIT (96.5, Bonneville AC): Dips 6.1 to 5.6
KDFC (90.3, Classical): Up 4.6 to 5.0
KISQ (98.1 The Breeze,iHeartMedia Soft AC): Up 3.8 – 4.1 – 4.4
KLLC (Alice 97.3, Audacy hot AC): Up 3.8 to 4.0
KIOI (Star 101.3, iHeartMedia Hot AC): Up 2.4 – 3.1 – 3.4 – 3.7
KYLD (Wild 94.9, iHeartMedia CHR): Up 2.5 – 2.7 – 3.0
KRBQ (102.1 Jams, Audacy Rhythmic Throwbacks): Down 2.6 – 2.3 – 2.0
KBAY/KKDV (KBAY Country 94.5/92.1,Alpha Media Country): Up 1.4 – 1.6 – 1.8
Houston/Galveston
KODA (Sunny 99, iHeartMedia AC): Down 9.0 to 7.1 (Still in the lead)
KMJQ (Majic 102.1, Radio One Adult R&B): Up 5.8 to 6.3
KKBQ (93Q, Radio One Country): Holds at 6.0
KSBJ (89.3, Hope Media Group Christian AC): Down 6.4 to 5.6
KGLK/KHPT (107.5/106.9 The Eagle, Radio One Classic Rock): Down 6.0 to 5.6
KQBT (93.7 The Beat, iHeartMedia Hip Hop): Up 3.2 – 3.7 – 4.0
KBXX (97.9 The Box, Radio One): Dips 4.2 to 4.0
KROI (La Ley 92.1,SBS Regional Mexican): Up 0.8 – 2.4 – 2.5 – 3.0
KTJM/KNTE (La raza 98.5/101.7, MediaCo): Up 2.5 to 3.4
KLTN (Que Buena 102.9, Univision): Holds at 2.5
KUHF-FM (88.7, public News/Talk): Down 3.8 – 3.3 – 3.1
KBME (SportsTalk 790, iHeartMedia Sports): Up 0.7 – 1.0 – 1.6
Atlanta
WSRV (97.1 the River, Cox Media group Classic Rock): Up 7.5 to 8.0 (Reclaims top spot)
WSB/WSBB (750/95.5, Cox News/Talk): Down 9.0 – 7.9 – 7.0
WVEE (V103, Audacy Hip Hip/R&B): Up 6.3 to 6.9
WAMJ/WUMJ (Majic 107.5/97.5, Radio One Adult R&B): Swings 6.8 – 7.8 – 6.8
WSB-FM (B98.5, Cox AC): Up 5.1 – 6.1 – 6.4
WALR (Kiss 104.1, Cox Adult R&B): Dips 6.2 to 5.7
WABE-FM (90.1, Public News/Talk): Up 3.5 to 4.0
WRDG (96.1 the Beat, iHeartMedia Hip Hop): Up 2.5 – 2.9 – 3.8
WPZE (Praise 102.5, Radio One Gospel): Slips 4.4 to 3.6
WNNX (99X, Cumulus Classic Alternative): Slides 2.8 – 2.6 – 2.2
Philadelphia
WMGK (102.9, Beasley Classic Rock): Up 6.7 – 7.8 – 8.0 – 8.8
WMMR (93.3, Rock): Down 8.2 to 7.9
WDAS-FM (105.3, iHeartMedia Adult R&B): Up 6.7 to 7.2
WXTU (92.5, beasley Country): Up 4.4 to 5.5
WIP (94.1, Audacy Sports): Falls 9.8 – 7.5 – 5.3
WBEB (B101, Audacy AC): Rises 4.2 to 5.1
KYW/WPHI (1060/103.9, Audacy news): Drops 5.6 to 4.7
WHYY-FM (90.9, Public News/Talk): Up 2.3 – 3.1 – 3.2 – 3.6
WXPN (88.5, AAA): Up 3.3 to 3.5
WRFF (Alt 104.5, iHeartMedia Alternative): Off 4.2 to 3.6
WRTI (90.1, Classical): Up 1.7 – 2.0 – 2.5
WTDY-FM (New 96.5, Audacy Hot AC): Up 1.8 to 2.4
WRNB (100.3 RNB, Radio One Adult R&B): Up 1.6 to 2.1
Nassau/Suffolk
* WINS/WINS-FM (1010/92.3, Audacy News):
Radio Ratings Analysis: Expert Insights on Listenership Trends
Time.news: Today,we’re diving into the latest radio ratings data across several major markets in the US. To help us understand these trends, we have Eleanor Vance, a leading media analyst with years of experience in the broadcasting industry. Eleanor, welcome!
Eleanor Vance: thank you for having me!
Time.news: LetS start with the big picture. What’s your overall impression of what these ratings tell us about the radio landscape right now?
Eleanor Vance: What immediately stands out is the dynamism within the radio market. While some formats and stations remain dominant,we see notable shifts in listenership,reflecting changing audience preferences and successful strategies by stations adapting to the times. Local market conditions are hugely impactful, and that’s why the granular data like this really matters.
Time.news: In the Dallas/Fort Worth market, KPLX (99.5 The Wolf, Cumulus Contry) has surged to the top. What explains Country’s continued strength, and what does this shift say about the Metroplex audience?
Eleanor Vance: Country music’s broad appeal and its ability to deeply connect with listeners is no secret. The Wolf’s rise likely reflects a strategic programming alignment with what resonates in that specific region, be it popular artists, local events tie-ins, or a particular on-air personality. In contrast, the Cumulus Sports station KTCK saw a significant dip. This could be due to several factors like increased competition from other sports platforms (streaming, podcasts), or possibly changes in their on-air talent or program scheduling.
Time.news: San Francisco sees KQED-FM (Public News/Talk) leading the pack. Is this indicative of a broader trend towards increased interest in news and information?
Eleanor Vance: Absolutely. Especially in politically and socially charged climates, people turn to reliable news sources. Public radio frequently enough benefits from this, offering in-depth coverage and analysis that listeners value.The fact that KCBS/KFRC (Audacy News), another news outlet, is still a strong performer despite a slight dip reinforces this trend. It’s also interesting to see the streaming numbers in this market; KCBS/KFRC shows a small streaming presence.This highlights a key factor for radio stations today: the strength of their digital offering can bolster their conventional antenna-based listening figures.
Time.news: Shifting to Houston/Galveston, KODA (Sunny 99, iHeartMedia AC) is still number one, despite a significant drop. What are the challenges for stations trying to maintain their dominance?
Eleanor Vance: Maintaining the top spot is always a battle. In houston, the decline from KODA even while remaining dominant could indicate increased competition in the AC format or shifts in the audience looking for something new. Simultaneously occurring,KMJQ (Majic 102.1, Radio One Adult R&B) saw a healthy increase, indicating that this format particularly resonates with the Houston audience. Growth of KROI (La Ley 92.1,SBS Regional Mexican) and KTJM/KNTE (La raza 98.5/101.7, MediaCo) illustrate the growing Hispanic population’s influence. A radio station can’t be complacent.Continual audience research and format reinvention are key to long-term success.
Time.news: In Atlanta, WSRV (97.1 the River, Cox Media Group Classic Rock) has reclaimed the top spot. Why do certain formats have such staying power?
Eleanor Vance: Classic Rock taps into nostalgia and a well-established listener base.The River’s success shows that a consistent format and a focus on a specific demographic can provide reliable results. On the other hand, WSB/WSBB (Cox News/Talk) are down. Again, this could be related to other factors, such as competition from other mediums, or the public is finding alternative channels for their news.
Time.news: let’s look at Philadelphia, where WMGK (Beasley Classic Rock) is performing very well. What strategies might be behind their success?
Eleanor Vance: Philadelphia offers an interesting reflection of these broader trends, and again, with local twists. WMGK’s strong performance in Philadelphia underscores the enduring popularity of Classic rock, as we’ve discussed, that can drive high listenership. The significant growth of WXTU, a beasley Country station, also indicates a growing fanbase that is clearly drawn to their country music offering in this specific geographic landscape. The decline of WIP (Audacy Sports) demonstrates how even well-established stations are susceptible to fluctuation. The consistent ratings by WHYY-FM illustrate that public radio is capturing audiences.
Time.news: what practical advice would you give to radio station managers looking at these trends?
Eleanor Vance: The key takeaway is the need for constant adaptation.Here are a few tips:
Know Your Audience: Invest in detailed audience research to understand listener preferences,demographic shifts,and listening habits in your specific market.
Embrace Digital: A strong online presence isn’t optional anymore; it’s essential. Develop engaging content for your website and social media, and prioritize streaming capabilities.
Monitor the Competition: Pay close attention to what other stations are doing, both in your format and across different genres.Identify opportunities to differentiate your station.
Invest in Talent: On-air personalities can make or break a radio station. Invest in developing strong talent that resonates with listeners.
Content is King: Bridge the gap between radio and streaming by delivering exclusive content.[[3]] Making sure the audience gets music that it wants keeps them listening for longer.
Consider Qualitative Sales Tools: [[2]] Look into local radio analysis to capture those niche listeners.
Time.news: Eleanor, this has been incredibly insightful. Thank you for sharing your expertise with us today!
Eleanor Vance: My pleasure. Thanks for having me!