The film follows fictional K-pop trio HUNTR/X—Rumi, Mira, and Zoey—as they balance global music careers with secret lives as demon hunters, fending off rival boyband the Saja Boys who serve the demon king Gwi-Ma.
Global Streaming Dominance Across Four Years of Data
Figures compiled from four years of Netflix engagement reports—spanning the second half of 2023 through the first half of 2026—place the animated musical far ahead of competition on the platform. This metric operates independently of Netflix’s official Most Popular list, which measures viewing figures strictly during a title’s first 91 days on the service.
The scale of that lead underscores the enduring popularity of the film more than a year after its release. The title amassed an additional 130million views during the first half of 2026 alone, making it the fourth most-watched film on the platform during that six-month window. The cinematic success was further bolstered by its soundtrack, with the single Golden
reaching Number One on both the UK and US charts. NME later recognized the track among the 50 best songs of 2025, praising its melodic potency.
Northern Ireland Viewing Habits and the Ofcom Media Nations Report
The animated feature’s reach extended deeply into linear and digital households alike. Within that home viewing, KPop Demon Hunters
was crowned the most-watched programme or film across the nation, averaging 616,000 viewers on television sets.
Domestic broadcast drama held its ground right behind the streaming leader. The first episode of the third season of local police drama Blue Lights took second place with 508,000 viewers. Subscription video-on-demand services accounted for an average of 41 minutes of daily viewing time in the region, marking a four-minute increase from the previous year.
Awards History and the Global Concert Tour Announcement
The project’s commercial footprint matches an unprecedented awards trajectory. Having premiered in June 2025, the film completed 15 consecutive weeks in Netflix’s Top 10 English-language film chart and earned a 95% certified fresh score on Rotten Tomatoes alongside a 99% audience score. Major accolades followed, including Best Animated Feature and Best Original Song at the 2026 Oscars. Director Maggie Kang accepted the award for Best Animated Feature, reflecting on the seven years spent developing the project.
“For those of you who look like me, I’m so sorry that it took us so long to see us in a movie like this. This is for Korea and for Koreans everywhere.”
Director Maggie Kang, via Forbes
Capitalizing on this momentum, Netflix and AEG Presents announced a global concert tour designed to translate the sold-out HUNTR/X arena performances featured in the film into a live arena experience. While specific cities, dates, and ticket details remain unconfirmed, fans can register for a waitlist through Netflix. The announcement arrives alongside plans for a sequel, which is currently expected to arrive in 2029.
Industry Diversity Realities and the Shifting Engagement Landscape
Even as the film broke viewership records, industry analysis highlights a complex backdrop for on-screen representation.
