2023-06-14 19:00:06
- During the health emergency, blood intake decreased by up to 60% nationwide.
- To promote blood donation at Krispy Kreme there will be a free donut for those who show their proof of contribution of this vital liquid.
- Other companies that have taken similar steps include the real-time traffic app Waze.
There are highly relevant practices that can save lives, although very few people carry them out. Blood donation is one of the most notorious cases, but due to the lack of interest from the population, the Krispy Kreme donut company had an original idea. The main objective is to get more people to participate in altruistic campaigns to collect this vital liquid.
First of all, it is necessary to point out that the WHO decreed that June 14 is the World Blood Donor Day. On the one hand, it seeks to thank unpaid voluntary donors. At the same time, it arose to raise awareness of the need to make regular donations to guarantee the quality, safety and availability of blood and its products.
Benefits of donating blood
Can’t forget that blood transfusions and their products help save millions of lives each year. They also help patients with life-threatening diseases live longer with a better quality of life and make it possible to perform complex medical and surgical interventions.
Blood services that enable patients to access safe blood and blood products in sufficient quantities are a key component of effective health systems. A sufficient supply can only be secured through regular voluntary and unpaid donations. However, in many countries blood services continue to have problems providing enough blood and ensuring its quality and safety.
Krispy Kreme promotes blood donation
Based on all of the above, during this June 14 Krispy Kreme enabled a special promotion. All people who have donated blood from June 1 to 14 will be able to receive a Original Glazed Donut. The offer is valid at any branch and to obtain it you only have to present the proof of donation.
Furthermore, in conjunction with the blooders organization he will be collecting blood from his office to help change the lives of many people.
Other companies that also promote blood donation
This initiative is reminiscent of others that other companies have applied. In the past the real-time traffic application Waze signed an alliance with the National Blood Transfusion Center (CNTS). As a result, more than 250 points and blood banks that exist nationwide were placed on the interactive map.
The objective is that in this way users can more easily detect places and thus go if required or do so voluntarily. Blood donation points can be identified on the map with purple pins along a route.
Finally, a rather alarming point is that according to the Mexican Social Security Institute (IMSS), during the health emergency the collection of blood in our country decreased by 60 percent with respect to what was usually collected in a normal day.
Regarding this scenario, the biggest drawback is that people prefer to stay away from hospitals. Thinking that they are places where they could become infected, they are spaces that they prefer to avoid and that has led to a notable decrease in blood donors.
In the same way, another problem is that the majority of the population only offers their vital liquid out of obligation or when they have a family member hospitalized. Although the reality is that any day of the year is conducive to carry out this noble action.
Also read:
How to motivate blood donation among your patients in times of Covid-19
Blood donation: main truths and lies
Waze adds a new feature to encourage blood donation
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