In this context, La Liga, in collaboration with the Regional Tourism Council (CRT) of Dakhla Oued-Eddahab, has chosen the pearl of the South as a flagship destination for the filming of this promotional video capsule which will be broadcast worldwide a few days before and during this classic, pitting Real Madrid and FC Barcelona against each other.
Thus, the flags of the two clubs were hoisted on the famous “White Dune”, an imposing white sand dune erected in the middle of the lagoon, around thirty kilometers from Dakhla and other neighboring sites.
According to the organizers, the purpose of this communication action is to promote the “clasico” and give global visibility to the different cities in which La Liga has raised the flags of the two star clubs.
The Spanish La Liga has launched a global communications campaign to position the “clasico” as the most anticipated entertainment spectacle and promote it in the most exotic and spectacular locations around the world, it is reported.
The city of Dakhla is among 27 cities in the world that have been chosen to shoot this promotional video which will be broadcast on various global sports channels, it was specified.
In a statement to the press, the vice-president of the CRT of Dakhla Oued-Eddahab, Omar Alaoui Belghiti, stressed that this advertising campaign focused on several sites known around the world, noting that the Council contacted the representatives of “LaLiga” in Morocco to highlight the pearl of the South, as a global tourist destination.
This advertising capsule will allow the region to gain notoriety on a global scale, explained Mr. Belghiti, adding that the pearl of the South has become one of the most popular destinations for sportsmen from all over the world.
For his part, the LaLiga delegate in Morocco, Algeria and Tunisia, Ignacio Gómez, welcomed the close collaboration with the CRT to promote this city through this advertising capsule that will be broadcast during the classico, a highly anticipated match in the world of football.
The choice fell on several cities around the world, including Dakhla, which is a “paradise” and is full of ecological sites of exceptional beauty, he rejoiced, welcoming the enthusiasm of Moroccan spectators for the Spanish “LaLiga”.
The city of Dakhla seems to be more than ever confirmed in its status as a sports destination of choice by successfully hosting several international events, all disciplines combined.
2024-09-23 20:07:06