LALIGA has made history by becoming the first football league in the world to receive the prestigious YouTube Diamond Button, recognition reserved for the which exceeds 10 million subscribers. Francesca To dieYouTube director for Spain and Italy,delivered andthe award a Alfredo Bermejo, dLALIGA Director of Digital Strategy, in YouTube Works ceremony Awards 2024an event that highlights the best digital strategies and highlights the success and leadership of LALIGA in the digital realm.
This milestone positions LALIGA as a benchmark in the creation of audiovisual content in the world of sports. In addition to his already more than 11 million of subscribers, LALIGA’s YouTube channel has accumulated more than 3.600 million views, which shows the loyalty of its fans and the impact of its digital strategy.
The Diamond Button is the second highest category granted by YouTube, but behind the Red Diamond Button, which is reserved for those who reach 100 million subscribers. In the sports sector, only 19 channels worldwide have achieved this recognition, including NBA, NFL, UFC, Olympic Games and F1. In Spain, LALIGA joins a select group of 41 creators who have achieved this distinction, and in the sports category, they are the only ones to share this. record the Real Madrid and FC Barcelona clubs.
Alfredo Bermejo, director of Digital Strategy at LALIGA, He emphasized the importance of this achievement for LALIGA: “This recognition is the result of the work and effort to connect with our followers around the world through innovative and high-quality content. We will continue to support digital growth as one of LALIGA’s strategic pillars.”
With this award, LALIGA reaffirms its leadership in the digital environment, consolidating itself as a pioneer in the interaction with its fans and expanding the presence of the competition worldwide.
