2024-06-18 17:04:18
Shops supply particular costs on big televisions for Father’s Day. The Copa América additionally drives gross sales.
Ecuadorians wish to see the Copa América on a large display screen; At the least, that’s evidenced by the gross sales prospects for televisions from warehouses, manufacturers and retail chains. Televisions bigger than 65 inches are thought of big.
In Ecuador, there are even super-giant screens of as much as 98 inches, centered on a premium viewers. Gross sales of those technological merchandise grew till March 2024, however in April they fell after the rise within the Worth Added Tax (VAT), which led to a drop in gross sales. Now, retail companies count on to recuperate gross sales in June, because of the Father’s Day season.
As well as, they consider that the Copa América, which is able to happen beginning June 20, presents alternatives to leverage gross sales and, subsequently, they’re betting on particular money costs and direct interest-free credit score for as much as 12 months on televisions.
The president of LG Ecuador, Jason Jung, explains to PRIMICIAS that the model has seen important international progress in gross sales within the big tv section and Ecuador doesn’t escape this development.
And he provides that, though the rise in VAT has impacted the buying degree of Ecuadorians, in premium merchandise, similar to giant televisions, the affect has been much less. «Beginning in March, gross sales started to extend considerably.
However in April and Might we noticed a drop. Nevertheless, we count on turnover to recuperate in June as a result of everybody needs to look at the Copa América on a giant TV,” he stated.
The presents
Shops wish to make the most of that development. Out there, from a tour of 5 chains, it was evident that there are 65-inch televisions, beginning at USD 557 in money, once they normally have costs beginning at USD 620. The promotion can be legitimate for Father’s Day. In actual fact, nationwide manufacturers, assembled in Cuenca, similar to TCL or StarGold are essentially the most reasonably priced, with costs from USD 557 to 669 for the sort of screens, in some shops. It’s 4k know-how and Android or Google TV working system.
LG and Samsung televisions, with their very own working methods, have costs beginning at USD 789 money. The 70-inch ones have money costs of USD 1,091. The nice wager of the shops is direct credit score. Most provided 6 and 12 month interest-free funds. Different shops had been betting on financing as much as 30 months, though in that case the worth nearly tripled. As well as, there are buy promotions that embody a assure with restore and even substitute of the tools for 2 years in case of energy outages.
The supergiants
The supergiants are additionally beginning to take up area on the perches. A 98-inch Samsung model has a value of USD 5,809. As a substitute, on June 5, 2024, LG launched its wi-fi 97-inch 4M OLED sensible TV, priced at USD 45,000 for high-net-worth households within the Ecuadorian market. Jung is cautious about gross sales prospects for these premium merchandise.
“I would love us to have the ability to promote 5, 7 or 10 in 2024,” he stated. Gross sales of big TVs will develop as much as 15% in 2024 To date this yr, Corporación Favorita (which manages manufacturers similar to Supermaxi, Megamaxi, Sukasa and others) has already offered 2,128 televisions, which represents a progress variation of three.37% » explains Rubén Salazar, company supervisor of the group. Grupo Favorita agrees that essentially the most sought-after televisions are with 55-inch, 65-inch and 75-inch screens. One other function that the Ecuadorian shopper is on the lookout for is that they’re sensible televisions, with Android working system and Google TV.
«In these segments, there’s the Pareto of gross sales, in natural gross sales. That’s, if there’s any promotion on any of these televisions, that merchandise will promote exponentially. Till the top of the yr, Grupo Favorita expects to shut tv gross sales with a progress of 9.04%, in comparison with final yr. The LG model has an analogous purpose, which plans to shut 2024 with gross sales progress of 10% or 15%, in comparison with 2023.
By: PRIMICIAS