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SICKDOGWOLFMAN Bolsters Leadership with Key Strategy Hire
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Melbourne-based independent agency SICKDOGWOLFMAN has appointed Laura Agricola-Moss as its new Strategy Director,signaling continued growth and a deepened commitment to brand-building expertise. The move, announced October 10, 2025, aims to enhance the agency’s capabilities in brand communications, design, and strategic planning.
Expanding Strategic Capabilities
Agricola-Moss brings a diverse background to SICKDOGWOLFMAN, with experience spanning both global advertising networks and independent agencies. She previously held positions at Saatchi & Saatchi Australia and CP+B in the United States, as well as earned media specialists Keep Left. In her new role,Agricola-Moss will spearhead the advancement of an in-house strategy and research function. This function will focus on gaining deeper insights into target audiences, fostering innovative creative solutions, and integrating design thinking into long-term brand strategies.
“we’ve always believed in the power of brand,” a senior official at SICKDOGWOLFMAN stated. “We started as a creative studio, but our growth has come from helping clients build bold, enduring brands that drive real commercial impact, not just noise or novelty. Laura brings the kind of thinking that will sharpen what we already do well and push us to another level of creative and strategic effectiveness.”
A Culture of Creativity and Innovation
Agricola-Moss expressed enthusiasm for joining SICKDOGWOLFMAN, citing the agency’s commitment to bravery and creativity. “Thay don’t just talk about bravery or creativity, they live it,” she said. “There’s a real energy here, driven by people who are not only wildly talented, but genuinely decent humans.That combination is rare. The work speaks for itself. Bold, expressive, unafraid. But what’s even more exciting is the appetite to keep pushing: to explore new models, create new ventures, and find ways to innovate beyond the usual agency service model. it’s a place where ideas are backed, they put their money where their mouth is, and where creativity genuinely unlocks new opportunities.”
Momentum and growth
This strategic hire follows a period of significant growth for SICKDOGWOLFMAN, marked by new senior hires, a relocation to expanded premises, and a growing client roster. Over the past 24 months, the agency has added prominent brands such as Great Northern, Solo, Schweppes, Never Never, Deakin University, DoorDash, Original Source, and Melbourne City FC to its portfolio.Furthermore, SICKDOGWOLFMAN has expanded its service offerings for existing clients to include increased focus on design, communications, and strategy.
According to a company release, James Orr, co-founder and creative director of SICKDOGWOLFMAN, emphasized the value Agricola-Moss brings to the team.”Bringing Laura on board gives our clients another strategic partner to help build their brand. she completes our leadership team and brings a new level of thinking to the kind of work we wont to keep doing. Bold, creative, and best in category. She’s already made a massive impact since joining us, and we’re so excited for what we can create together.”
The appointment of Agricola-Moss underscores SICKDOGWOLFMAN’s dedication to providing clients with thorough, innovative brand
