2024-01-03 18:33:59
By Emma Confrere
Published 31 minutes ago, Updated 12 minutes ago
The posters which will be on the shelves of Carrefour stores from January 4. Olivier Dauvers
The distributor points to an “unacceptable price increase” on the part of the manufacturer and has taken the radical decision to no longer sell its references.
This is news that sets the tone for negotiations between major retail players and manufacturers. Carrefour announced this Wednesday that it will remove PepsiCo group products from its shelves. The specialist in mass distribution, Olivier Dauvers, exclusively publishes the posters which “will bloom in the rays», which Carrefour confirms Figaro.
«We no longer sell this brand due to unacceptable price increases.», We can read on the signs, which will be present in stores from January 4. If Carrefour apologizes “for the inconvenience caused“, the group says to itself “committed to lowering prices» for consumers.
At the start of 2024, mass distribution is setting the tone against manufacturers. Tuesday, Michel-Edouard Leclerc, president of the E.Leclerc centers, said that he wanted “beat the hell out of inflation». «We will arrive with inflation, I think – at the end of January, beginning of February – which will be at least half as much as last year», he promised on France 2. It remains to be seen whether manufacturers rebel against their distributors, or if, on the contrary, they will apply price cuts without flinching.
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