Group LE SSERAFIM became the first K-pop girl group to win the Special International Music Award at the ‘Japan Record Awards’.
On the 21st, Le Seraphim held the ‘66th Shine! Won the Special International Music Award at the ‘Japan Record Awards’ (hereinafter referred to as ‘Japan Record Awards’).
The ‘Japan Record Awards’ is a music awards ceremony hosted by the Japan Composers Association. It started in 1959 and has the longest tradition and authority in the region. The Special International Music Award received by Le Seraphim has a special meaning as it is given to an artist who has shown outstanding global performance that year, regardless of specific region/country.
Through their agency Source Music, Le Seraphim said, “It is an honor to receive an award at the ‘Japan Record Awards’. We would like to thank Blooma (fandom name) for always supporting us. We will continue to work hard to show a great side of Le Seraphim.” He expressed his feelings.
Prior to the ‘Japan Record Awards’, Le Seraphim won trophies at major awards ceremonies in the United States and Europe. They won the ‘PUSH Performance of the Year’ category at the ‘2024 MTV Video Music Awards’, one of the four major American pop music awards ceremonies, and the ‘2024 MTV Europe Music Awards’, Europe’s largest music awards ceremony. He held the ‘Best Push’ trophy at the Europe Music Awards.
Meanwhile, Le Seraphim will release their 3rd Japanese single ‘Crazy’ on December 11th.
(Seoul = News 1)
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How is fan engagement in K-pop different from that in other music genres?
Interview between Time.news Editor and K-pop Expert
Setting: A modern office with a stylish decor, the Time.news editor is seated across from a noted K-pop expert who has spent years analyzing the trends and impact of K-pop globally.
Editor: Welcome! Today, we’re delving into an exciting topic—the rise of K-pop on the international stage, especially focusing on LE SSERAFIM’s recent achievement. They’ve just become the first K-pop girl group to win the Special International Music Award at the Japan Record Awards!
Expert: Thank you for having me! This is indeed a significant milestone not just for LE SSERAFIM but for K-pop as a whole. The fact that they’ve received such recognition in Japan, especially at a well-established event like the Japan Record Awards, speaks volumes about their global appeal.
Editor: Absolutely! The Japan Record Awards have a rich history since 1959 and are highly regarded in the music industry. Can you shed some light on why this award is particularly meaningful for international artists like LE SSERAFIM?
Expert: Certainly! The Special International Music Award is unique in that it honors artists who have shown outstanding global performance throughout the year, irrespective of their origin. This is crucial as it acknowledges the transcendence of music beyond language and cultural barriers. For LE SSERAFIM to win this award indicates that they are not just a phenomenon in Korea, but are genuinely resonating with audiences in Japan and beyond.
Editor: LE SSERAFIM also racked up several awards in the United States and Europe before this. They’ve won at the MTV Video Music Awards and the Europe Music Awards. What does this tell us about the group’s strategy and appeal in various markets?
Expert: LE SSERAFIM’s success across continents is a testament to their strategic engagement and solid understanding of diverse markets. Their music persona, visual aesthetics, and performance style are crafted to cater to a global audience while retaining their Korean identity. This duality allows them to forge strong emotional connections with fans—what we refer to as their fandom—across different regions. Winning prestigious awards like those at the MTV ceremonies solidifies their status as global superstars.
Editor: It’s interesting to note the emotional connection they’ve established with their fans, also known as Blooma. LE SSERAFIM expressed their gratitude towards them after winning the award. How important do you think fan engagement is for K-pop groups in today’s music landscape?
Expert: Fan engagement is crucial, particularly in K-pop. The culture revolves around creating deep connections, where fans feel like an integral part of the artists’ journeys. Groups that excel in this realm, like LE SSERAFIM, often not only enjoy a dedicated following but also drive album sales, streaming numbers, and concert attendance. Their success is tied directly to this community feeling.
Editor: Looking ahead, LE SSERAFIM is set to release their third Japanese single, “Crazy,” on December 11th. What do you anticipate this will mean for their career trajectory and the K-pop genre as a whole?
Expert: The release of “Crazy” is highly anticipated and could further cement their status in the Japanese market. Expanding their discography in Japan represents not just a growth opportunity but also an establishment of their long-term commitment to key international markets. If they continue to innovate and resonate with fans, they could pave the way for more K-pop acts to pursue similar paths, strengthening K-pop’s foothold in the global music scene.
Editor: Exciting times indeed for LE SSERAFIM and K-pop. Thank you for sharing your insights today. It’s always fascinating to see how cultural phenomena like K-pop evolve and make an impact worldwide.
Expert: Thank you for having me! It’s an exciting time for music, and I look forward to seeing how K-pop continues to evolve.