The Northern Waysa tour operator that offers trips to the North of the world and beyond, has a series of product news linked to the brand, born in February 2014. As underlined Maria Teresa Omedè, product manager of the to with 46 years of experience, the operator has several innovations in store with which it intends to inaugurate the 2025 season, “for which we have worked hard to develop a series of exclusive departures”.
The new brochure
It’s called “Emozionando”. new brochure Le Vie del Nord autumn/winter 2024/25, which contains all the brand’s proposals for the next winter season.
“It finds a central space in our programming Northern Europealso by virtue of the fact that, according to the forecasts of the Space Weather Prediction Center of the NOAA (National Oceanic and Atmospheric Administration), 2024 and 2025 will be two exceptional years for see the Northern Lights and, therefore, there we await more intense flows of travelers in this region. We are therefore focusing strongly on destinations such as Scandinavia, Greenland, Iceland, Finland, Sweden and Norway, but also on Canada and central Alaska”, explains Omedè.
There is no shortage of great classics come i New Year’s Eve trips in European capitals, city breaks in search of Christmas markets, adventures in the Near East and the United States of America.
There are four of them exclusive itineraries proposed by Le Vie del Nord: “Swedish Lapland: Luleå and the Northern Lights”, with private transfers, aurora watching excursion and husky sled safari; “Norwegian Upper Lapland and the Northern Lights”, exclusive tour Le Vie del Nord with local Italian speaking guide. Then there are “Lapland in a Nutshell from Kuusamo to Rovaniemi and Helsinki” and “In the heart of Lapland: from Kuusamo to Rovaniemi and Helsinki”.
New It and rejuvenated logo
Among the moves made there are also the launch of arenewed interface for the website www.leviedelnord.com and a rejuvenated logo in appearance, signed by the Turin web agency VG59. The to then chose Rivea, a blue Puffin, as the brand’s new mascot. “The Puffin is a migratory bird and also a messenger – he says Fabio Del Vecchio, sales manager – we liked the idea of associating our brand with the travels of this bird that spends the winters here in the Mediterranean, spring and summer between Wales and Ireland, and then moves to Iceland in autumn. It is with the same spirit that for ten years we have been accompanying more and more Italians to discover Northern Europe, and beyond.”
Tags: The Life of the North