2023-05-11 22:59:15
Communicate the scoop of a video game in an attractive and close way for young people through a Tik Tok video. That was the challenge assumed by 40 students who participated in the Junior Business Challenge Bootcamp, organized by EL COLOMBIANO and the ESIC Business School.
See more: How to make young people fall in love with a video game that detects if you have programming DNA?
Two winners resulted: one was selected by the public through online voting and the other was chosen by a jury from both institutions.
And the prize? The winners received a 50% scholarship to study the first two years of studies at ESIC in the Digital Business or Global Marketing Management programs. Both have Spanish and Colombian degrees, the first is equivalent to Business Administration and the second to Marketing Administration.
“Educational systems must change and respond to labor demand. At ESIC we made a commitment to transform the traditional method, and from day one our students provide solutions to real business challenges, so that when they come to work they already have the necessary knowledge”, explained Juan Esteban Jaramillo, President of ESIC, when asked about the purpose of challenging young people to give answers outside the mold for real needs.
Laura Ayala, Innovation leader at EL COLOMBIANO, stated that the Bootcamp left as a lesson that “you have to believe in collective intelligence and in the new generations. We are very proud of what the young people did and we reaffirm the importance of committing to other ways of educating ourselves, of learning by doing”.
What was it about?
Through a video on TikTok, the young people had to find the best way to promote the Patch Code video game, a bet from the newspaper and Parches to engage with new audiences. “They were very creative and came up with very valuable solutions. From a single idea, they developed many more, and I summarize this experience as inspiration. We still have the teaching that the path is education”, said Sara Álvarez, COO at ESIC.
The two winning ideas
The one chosen by the jury. Based on the hypothesis that Medellín has a deficit of developers and programmers, the young people Mateo Escobar, Isabella Bedoya and Camila Guevara invited their peers to join Código Parche.
The one chosen by the public. It had a vote of 1007 likes. Laura Sofía Hurtado, Juanita Montoya and Isabela Fernández, for their part, invited the young people of Medellín with close and patchy language to be encouraged to interact with Código Parche. They explained step by step what the boys should take into account to immerse themselves in the video game.
In the voice of the participants
1. “It was an opportunity to get out of the comfort zone and develop the potential that college students have. These spaces are important to realize that we are the future, that we move in a world that is changing and that we can generate new ways of understanding it and participating in it”. Pedro Navarros, participant of the challenge.
2. “This experience gives traditional newspapers the possibility of having new visions about what young people consume in the media, their tastes and their reflections around work and educational models.” Isabella Bedoya, one of the winners of the challenge.
in continuous transformation
During the award event, a discussion was held on other views of understanding education, work and the roles that young people play, led by the journalist Camila Gil; the president of ESIC, Juan Esteban Jaramillo, and Juan David Bermúdez, CEO of Frecuencia Gamer. The experts pointed out, by way of conclusion, the importance of providing young people with communication and education alternatives that correspond to the digital dynamics and the new labor demands.
And this is what ESIC is aiming for with its educational model and academic offer. To the possibility of learning from doing, understanding the transformations of the time. Faced with this approach, César Escobar, father of one of the young winners, expressed: “Facing real challenges is an opportunity that not everyone has. It seems important to me that companies are connected with the academic sector because that allows the university to understand what they are preparing for”.
Finally, Juan David Bermúdez, CEO of Frecuencia Gamer, assured that “the media and universities are betting on the new generations and new technologies so that young people understand that the old school can also evolve and that there are other ways of do journalism”.
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