2024-01-16 09:42:34
By PLT
Published 42 minutes ago, Updated now
The protection of the Olympic symbols is essential to sell the image of the Olympic Games to the sponsors of the event. HJBC / stock.adobe.com
For several decades, the Olympic authorities have waged a fierce fight against all sellers or brands who attempt to display the colored rings to sell their products.
Dennis Spurr surely had no idea that his new marketing idea would have such repercussions. In 2012, this butcher from Weymouth, a small port town in the south of England, stuck a poster in his window promoting his specialty: sausages. In reference to the sailing events of the London Olympic Games which are held a few meters from his shop, the intertwined sausages form the Olympic rings.
Quickly, the butcher-communicator is caught by the patrol. The International Olympic Committee (IOC) and its British branch are stepping up to the plate. Impossible for a brand that is not a partner of the sporting event to use the symbols of the Games. The Weymouth butcher must withdraw his Olympic sausages and pay a fine of 30,000 dollars (around 27,800 euros). But Dennis Spurr persists and reinstalls a sign in the window where the sausages this time draw five intertwined squares in the colors of the rings. After making national television news, Dennis Spurr permanently withdraws his “Olympic squares” under threat of further legal action.
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