2023-10-21 16:00:00
Saying “Lego” is talking about the empire of plastic. Since the founder of the iconic toy brand, Ole Kirk Christiansen, bought his first molding machine in 1946, the parts have always been made from petroleum, a non-renewable resource.
And the billions of “bricks” that it continues to manufacture each year are made of acrylonitrile butadiene styrene (ABS), a material that – far from biodegrading – decomposes into highly polluting microplastics, which can remain in the sea for up to a millennium.
In recent years, as environmental awareness grew, the prestige of plastic continued to fall. So much so, that the company had announced that it would start manufacturing its pieces with recycled bottles. The illusion was short-lived: last month he had to admit that the idea was a failure. Alternative plastic was difficult to color and scale for mass production.
Listen to Pablo Corso’s column for Modo Fontevecchia on Radio Perfil.
by Pablo Corso
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