2024-01-14 14:17:11
Couple Klara Durand
Published 7 hours ago, Updated 6 hours ago
“Museum Night” with the streamer Étoiles and, as a guest, the streamer Amine at the Center Pompidou. ZQSD Productions
INVESTIGATION – Visits from an influencer accompanied by a speaker, broadcast live on the Twitch platform, successfully open the collections to a new audience. Major cultural institutions are asking for more.
“There, you’re going to see a star!” Content creator Étoiles stands in the usually crowded room where Leonardo da Vinci’s Mona Lisa is on display. This Saturday evening, he was live from the Louvre Museum on the video platform Twitch for his “Museum Night”, the successful show that he has hosted for over a year. Surrounded by the great social media star Léna Situations (4.5 million subscribers on Instagram, and 2 million on YouTube) and the speaker Philippe Maillet, the small troupe explored for three hours some of the emblematic places of the museum, such as the Apollo Gallery, the Carré salon, the Grande Galerie and the rooms of the Islamic Arts department.
In the discussion thread of his channel, where subtitles are available in English, Portuguese and Spanish, many French and international Internet users are ecstatic about the Victory of Samothrace or the Wedding at Cana by Paul Veronese. They also do not hesitate to express their surprise when the speaker Philippe Maillet explains that there are, to date, only fifteen authenticated paintings by Leonardo da Vinci.
This Saturday, January 13, the streamer Étoiles was live from the Louvre Museum, with speaker Philippe Maillet and YouTuber Léna Situations, as part of its show “Une Nuit du musée”. The public could react directly in the discussion thread of their channel (the chat). Star Chain screenshot
This unusual visit to one of the most famous museums in the world required a good dose of organization. “ The museum being closed on Saturday evening, we had to anticipate with our agents present at night to define a specific route for this live», says the Louvre social media team. “ We completed this same route several times upstream to check connectivity on the route, in consultation with…
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