Les Cafés Joyeux launches into mass distribution

2023-10-17 09:31:09

They are identifiable by their bright yellow color and their slogan: “Served with the heart. » From this Tuesday, October 17, consumers will find a new range of coffee packets on the shelves of Carrefour stores: that of Cafés Joyeux, these fifteen restaurants which train and employ people with mental disabilities. The company seized the opportunity to sell its Arabica on a large scale. “We will be present from today in 36 hypermarkets and 250 Proxi (Carrefour City, contact, express), with a gradual increase to 800 stores,” explains Constance Rabany, in charge of launching the brand in mass distribution.