Let’s Floppy is a global street culture convention comprised of four themes: ▲TALK SESSION ▲MUSIC LIVE ▲FASHION TASTE ▲FOOD GALLERY.
First, TALK SESSION showed the direction of the event, ‘connection’ for a healthy ecosystem of the industry. On the first day, Gallery Stan CEO Song In-ji and Peaches CEO Yeo In-taek presented how to form and communicate with fandom communities in today’s world where increasingly segmented ‘tastes’ are enjoyed.
In addition, in the session ‘Experience where our tastes become culture, a festival’, DMZ Peastrain Music Festival general director Kim Mi-so and marketing director Kim Hye-in, and in the ‘Formation of a lifestyle-based taste community’ session, Mamalul of Breakfast Club in Tokyo, Japan Each speaker served as a speaker and redefined street culture and shared insights with various brands leading global trends.
On the second day, Oh In-chan, CEO of 8DIVISION, a select shop loved by the MZ generation, Lee Sang-yeop, CEO of fashion brand SAN SAN GEAR, Bianco, founder of Sabukaru (sabukaru.online), who is German but immersed in Japanese street culture, GQ Korea, Playboy Korea, Editor Yoo Ji-seong, who worked at Hypebeast Korea, came forward.
MUSIC LIVE is filled with live music by artists who are breaking existing genres, making new attempts, and pioneering unique ‘taste’ sounds. It consisted of performances by various musicians, including overseas bands such as Gliiico, which is attracting attention not only from the Japanese music world but also from the fashion world, and domestically, such as CPICA, Silica Gel, Sailor Honeymoon, Snake Chicken Soup, and Kirara. In addition, a separate ‘taste zone’ was set up where people could listen to the actual playlists of artists who participated in the music live, providing a special experience to fans.
FASHION TASTE served as a large-scale pop-up store of global street culture. Twenty tastes were introduced, including Korea’s Sansangear, Japan’s Sabukaru.Online, China’s Grape, Taiwan’s Tang Yonghan & Label Rank, and Thailand’s Taijin. In the FOOD GALLERY, Breakfast Club Tokyo, Magpie Brewing Company, Jack Jack, Bercrosters, and Yeonho were introduced. 10 food galleries participated, including:
Since it is rare for global leaders such as top-tier brands, artists, musicians, influencers, and magazine officials of Screen Culture to gather in Korea at once, various networking programs were provided to form their communities. Some brands and bands also took advantage of opportunities to advance overseas through connections at the event. The collaboration exhibition between Breakfast Club Tokyo, a Japanese lifestyle-based F&B brand, and Bohae Brewing, a representative liquor brand in the Honam region, is said to have created marketing synergy for the domestic brand’s expansion into the global market.
The event organizers are also actively collaborating with overseas artists. The event character was created in collaboration with Taiwanese artist Teng Yung Han to create goods, and overseas artists met with Korean fans at the workshop booth and prepared the experience of making jeans, scarves, stickers, and jewelry together.
Meanwhile, ‘Let’s Floppy 2.0’, which was held in collaboration with the Korea Cultural Information Service, the Asia Esports Industry Support Center, and G-Festa Gwangju, was an event selected as a discovery and support project for the Korea Tourism Organization’s convergence international conference, and was organized by the Korea Tourism Organization, Bohae Brewing, and TBOS. was sponsored by
Kim Ji-yoon, CEO of Dot Planner, who hosted this event, said, “Floppy 2.0, which celebrated its second anniversary this year, focuses on the keyword ‘taste’ and defines the current street culture as a taste-based community, and focuses on the development of the industry through analysis of Asian trends. “The goal was to present value,” he said. “In a culture where music, fashion, art, and food are always shared and enjoyed, participants break away from existing social standards such as country, age, and gender, connect with each other through tastes, and meet different tastes.” “I hope you discovered a new taste in the process,” he said.
2024-10-01 20:56:36