2023-05-02 10:32:30
How green is Lidl?
Image: Imago
In a major campaign, Lidl advertises the plastic bottle of all things. In an interview, the director of the Lidl Foundation, Wolf Tiedemann, talks about disposable and reusable systems, life cycle assessments and the accusation of “greenwashing”.
With the support of TV presenter Günther Jauch, you are currently promoting Lidl’s one-way plastic bottles with a deposit. The campaign is a big topic for environmental organizations. How are consumers reacting? Can you already tell how the campaign will affect sales?
The campaign is not focused on sales, but on the public discussion about the ecology of our recirculating bottle. The feedback is very positive, even if there are critical queries. But that is exactly our goal: to get into a discussion that our recirculation bottle is at least equivalent to the reusable systems examined.
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