2023-11-11 00:48:22
The operation could have been closed for around 200 million euros and the founder Carlos Saavedra will continue to lead the company as president
10 nov 2023 . Updated at 4:13 p.m.
Most of the capital of Trison, the Galician company specialized in digital and sensory marketing, has definitively changed hands. The Spanish fund manager Portobello Capital has sold its majority stake in the Galician company (around 70%) to L-GAM, the venture capital fund owned by the royal family of Liechtensteinas made public by the company’s management and that, although the amount of the operation has not been revealed, the share transfer could be around 200 million euros.
For Trison, European leader in digital signage, audiovisual systems, digital content and innovative solutions, the change in its shareholding will allow it to consolidate the organic growth of the company founded by Carlos Saavedra, who maintains a very significant stake in the company, as the first individual shareholder after L-GAM. Trison sources confirmed that Saavedra will continue to lead the historic Inditex supplier as president.
After signing the agreement, both the founder and president Carlos Saavedra and the executive director Alberto Cáceres celebrated the trajectory that the Galician brand has followed in recent years to consolidate its leadership in the markets in which it operates. «We have established new lines of business to turn the company into a reliable business» creating value and opening to new segments to «retailers, car dealerships, shopping malls, sports stadiums and corporations in Europe and all over the world. “We are excited to establish a strong partnership with L-GAM, which will empower Trison in the next chapter of its growth by contributing its international reach, experience and value creation capabilities,” the two executives highlighted.
For his part, the founding partner of L-GAM Felipe Merry del Val He highlighted, after the purchase, that “Trison is an exceptional company with a unique value proposition as a supplier” by having “digital services technology capable of improving the customer experience in different business segments.” The representative of the fund also praised the work and management of both Carlos Saavedra and Alberto Cáceres in their efforts to grow the company until it became a reference company. “Invest in impactful business models, be leaders and bet on technology “It is the core of L-GAM’s strategy,” which is why the image and sound specialist fits into its investment project. “We feel privileged to partner with Trison,” highlighted Merry del Val, because with this operation it will allow it to begin a new phase of growth.
Portobello Capital, the Spanish manager that has remained a partner in recent years, highlighted the relevance of the Galician firm. She did it through Iñigo Sánchez-Asiain, founding partner of the fund: «Our journey with Trison has been a remarkable story of transformation, growth and success and, most importantly, a successful partnership with a world-class management team led by President Carlos Saavedra and CEO Alberto Cáceres, to whom we thank the tremendous effort and achievements achieved. “We are very confident that Trison will continue to be successful in his exciting future endeavors.”
Founded in 1993 in A Coruña, Trison has become a global company dedicated to the digitalization of spaces to generate unique experiences through the integration of audiovisual systems, spectacular content and innovative sensory marketing solutions. Trison is expected to earn 113 million euros in revenue by 2023, it has 15 offices spread across 12 countries. With a development capacity of more than 3,000 projects per year, the firm has specialized in global brand launches for the fashion and clothing, automotive and luxury industries.
The prospects of the new partner, L-GAM, include making new investments to provide Trison with further product development, strengthening and expanding the offer and range of services, as well as continuing to consolidate the industry worldwide through acquisitions. . Since its creation ten years ago, the business model of the manager, owned by the royal family of Liechtenstein and other European, Asian and American investors, is based on a long-term industrial investment approach in association with SMEs of great reputation. in all Europe.
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