2023-09-08 18:01:00
Time.news – Released in bookstores by Gremese, in its first Italian translation, “Elon Musk. Innovator, entrepreneur and visionary” (224 pages; price: 16 euros), Chris McNab’s essay dedicated to one of the most successful entrepreneurs on the planet.
A volume that traces his whirlwind career from the beginning since 1995, the year the Zip2 software company was createdsold shortly after for 307 million dollars, and which follows an analytical path passing through the adventure of banca online X.com (from which it was generated PayPal), Tesla (Musk was among the first to invest in electric vehicles), and various successful companies such as SolarCity, NeuralinkThe Boring Company, SpaceXuntil the recent entry into social media territory, with the purchase of Twitter whose name was obviously changed to X.
A lucid and detailed study in which McNab, an author and editor who in a twenty-year career has written over 100 books on history and the military world, examines the background and rise of the South African entrepreneur, reconstructing the many angles and highlighting the provocations as well as the many controversial decisions that his brilliant and complex personality has faced over time. An enlightening read for aspiring entrepreneurs and for anyone who wants to learn more about one of the absolute protagonists of the contemporary era, one of the most influential leaders in the neuro-technological, aerospace, artificial intelligence and renewable energy sectors, as well as the richest entrepreneur in the world.
A whirlwind rise
He founded Zip2, X.com, SpaceX and was an early investor in electric vehicles with Tesla Inc, as well as numerous other companies such as SolarCity, Neuralink and The Boring Company. In this volume, McNab examines Musk’s background and traces the birth and development of his business empire, including the recent acquisition of Twitter. A lucid and detailed study, an enlightening read for aspiring entrepreneurs and for anyone who wants to learn more about one of the absolute protagonists of the contemporary era.
“Eleon Musk’s ambition and engineering intuition – recalls the author – intersect, with fortuitous but perfect timing, with the growth of the Internet”. And Musk’s reflection on the issue is of great interest print culture notes that there is a problem of corporate conformity, with its focus on finance and shareholders rather than product development and innovation.
“What is the point of having a business? Why have it? A corporation is an assembly of people gathered together to create a product or service and distribute that product and service. Sometimes this gets lost sight of. A business does not “It has no value in itself. It has value only to the extent that it effectively distributes resources and creates goods and services that are worth more than the costs and raw materials,” he explains. Musk, the author recalls, is “one controversial figure, there is no doubt about this. Open a random page from any chapter of his life and you will find a personal story, an anecdote or a controversy that takes up as much space as his professional exploits. For example, his love life, in particular, was put under the microscope.”
And how can we forget the controversial statements on Covid-19 in which he stated that panic “is nonsense”. But apart from this, the author concludes “he repeatedly followed logic, risk and ambition wherever they led him, acquiring knowledge along the way and doing what needed to be done to get the job done. Just as As things stand, a significant part of our future may in some way be connected to Elon Musk’s goals.”
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