2023-08-07 11:52:35
The Canadian company, specialist in artistic immersions, is on the verge of bankruptcy. Her Icarian dream of revolutionizing the approach to pictorial works fell with her.
The starry night will have turned black in the space of just two years. The Canadian company behind the immersive experiences of paintings by Vincent Van Gogh, Claude Monet and Frida Kahlo, filed for bankruptcy in the US state of Delaware on Friday July 28.
The decision aims to protect the company’s US assets as insolvency proceedings continue in Ontario, Canada. The owners of Lighthouse Immersive now find themselves in debt to the tune of $16.6 million to one of their Californian partner, rbring the canadian newspaper Globe and Mail .
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«Lighthouse Immersive Inc. and its affiliates are currently undergoing restructuring in Canada“said Nick Harkin, spokesperson for the company. au Los Angeles Times . «This in no way affects the operation of our sites or our current programming. Our goal is to take advantage of this renewal to consolidate our business and continue to offer spectacular exhibitions to the public.»
A fleeting success
Founded in 2019 with the ambition of “revolutionize the encounter between the public and art thanks to an unparalleled immersive experience“, the company arouses enthusiasm at the end of the pandemic. Some even see in this forty-minute animation masterpieces by the Dutch painter, the “future of art» – at 30 euros for access. Acclaimed by critics, the exhibition is a success; in the spring of 2022, more than five million visitors – including Madonna – attended the projections on the walls of the paintings which seem to come to life in front of them.
But quickly, the interest falls, at the same time as the sanitary constraints. Already in June, Lighthouse Immersive canceled two immersive Disney exhibitions in Dallas and Atlanta, in the United States, without giving an explanation.
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Two months later, the alarm bell is ringing. The company, based in 21 cities in North America, is expected to reduce a quarter of its workforce.
In France, the project was exported for the first time to the Atelier des Lumières in 2020. This summer, the works of Van Gogh and Yves Klein are again projected there until August 27.
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