SWITZERLAND/GERMANY. Luxury chocolate in TikTok hype: Lindt is bringing Dubai’s exclusive chocolate to Europe. From November 9, 2024, the limited edition will be available in selected Swiss stores - there are only 1,000 bars in Germany. Packed by hand, numbered and with a proud price of 14.99 euros, it is a must for chocolate lovers and fans of the trend.
Swiss chocolate manufacturer Lindt is bucking a viral trend and bringing a limited edition of the so-called Dubai chocolate to selected stores from November 9, 2024. The new edition is already causing a sensation in advance and joins the list of exclusive Lindt specialties – at an impressive price of 14.95 francs for a 150 gram bar.
The luxury chocolate, fueled by hype on TikTok, has received millions of views on social media platforms such as TikTok in recent months. Taste tests and creative recipes from various influencers fueled the product’s popularity, prompting Lindt to launch its own variation. The Lindt Dubai Chocolate will initially be offered in limited quantities in Switzerland. Germany can also look forward to the sweet shortage – but only with a limited availability of 1,000 bars.
Handcrafted and exclusivity: numbered bars in elegant packaging
Each exclusive tablet is packaged and numbered by hand in a high quality case. The uniqueness of the Dubai chocolate is also reflected in the price: in Germany the bar will be available for an impressive 14.99 euros. As the “Handelszeitung” reports, the production is very limited, which increases the attraction for collectors and chocolate lovers.
A trend product in the luxury segment
With the limited edition chocolate in Dubai, Lindt is targeting a young, trend-conscious target group willing to dig deeper into their pockets for exclusive products. If you want to try the TikTok-hyped chocolate creations yourself, you should be quick.
Interview: Exploring the Luxury Chocolate Trend with Lindt’s Marketing Expert
Time.news Editor: Welcome to our discussion today on the exciting intersection of luxury chocolate and social media trends. I’m thrilled to have with us Anna Müller, Marketing Director at Lindt, who will share insights about their latest limited-edition release targeted at the TikTok generation.
Anna Müller: Thank you for having me! I’m excited to delve into this unique market shift.
Editor: Let’s dive right in. Lindt is introducing a limited edition chocolate inspired by Dubai’s exclusive offerings. What sparked the decision to expand this concept to Europe?
Müller: It’s really about tapping into a broader celebration of luxury and exclusivity that resonates with chocolate lovers. Dubai has become synonymous with extravagant experiences, and we wanted to bring a piece of that indulgence to our European customers, particularly as they seek premium offerings.
Editor: Interesting! How will this limited edition chocolate be presented to entice consumers, especially those engaged on platforms like TikTok?
Müller: Great question! Each bar will be hand-packed and individually numbered, which emphasizes its exclusivity. At a price point of €14.99, it becomes not just a product but a collector’s item—something aesthetically pleasing that really fits the visual storytelling that TikTok encourages.
Editor: That aligns perfectly with the social media culture today. Do you believe TikTok has changed how luxury products are marketed?
Müller: Absolutely! TikTok has revolutionized the way brands engage with younger audiences. It’s not just about advertisements anymore; it’s about creating shareable experiences. We’ve seen how influencers can dramatically increase visibility and desirability overnight, and our campaign is designed to leverage that engagement.
Editor: So, to clarify, only 1,000 bars are being made available in Germany. How do you anticipate demand for this limited offering?
Müller: We expect it to be extremely high, especially considering the buzz surrounding it. The exclusivity creates a sense of urgency, and it’s something every chocolate connoisseur will want to grab before they’re gone! We’ve seen other brands in the luxury sector thrive on similar strategies.
Editor: Speaking of strategies, are there any unique promotional activities planned alongside the launch?
Müller: Yes! We’re coordinating with select influencers who will unbox the chocolate in creative and visually appealing ways, showcasing the craftsmanship and luxury of our product. Additionally, we’ll be promoting a hashtag challenge that encourages fans to share their own chocolate experiences, potentially going viral.
Editor: That sounds like a fun way to engage customers! As luxury chocolate continues to evolve, what trends do you see shaping the industry in the coming years?
Müller: Sustainability is definitely a key trend. Customers now expect brands to take social responsibility seriously, so we are investing heavily in sustainable sourcing and eco-friendly packaging. Additionally, the melding of culinary experiences with luxury dining is gaining traction—think collaborations with high-end restaurants or chefs.
Editor: It sounds like Lindt is not just keeping up with trends but leading the way! Before we wrap up, any final thoughts about the launch that you’d like to share with our audience?
Müller: Just that we are really excited to share this unique chocolate experience with everyone starting November 9, 2024. It’s not just chocolate; it’s an invitation to indulge in a moment of luxury, and we can’t wait to see how our customers respond!
Editor: Thank you, Anna! This has been an enlightening conversation. We’re looking forward to seeing how this limited-edition chocolate performs and how it captivates the hearts — and taste buds — of chocolate lovers across Europe.
Müller: Thank you for having me! It’s been a pleasure.