LinkedIn’s Content Crisis: Users revolt against ‘Engagement Bait’ Tactics
A growing wave of frustration is sweeping across LinkedIn as users decry a shift toward superficial content and manipulative engagement tactics.
LinkedIn is facing a backlash from its user base, with many expressing concern that the professional networking platform is increasingly resembling Twitter – and not in a good way. The core complaint centers around a proliferation of posts designed solely to solicit engagement, often promising a resource in exchange for a comment or a specific action.
“It’s so BORING!” one user lamented, voicing a sentiment echoed by many. The trend, characterized by phrases like “comment and get this resource” or requests to “comment ‘Y’ for my secret sauce,” is seen as a degradation of the platform’s original purpose. users report being inundated with posts demanding interaction, often with little genuine value offered in return.
The issue extends beyond simple annoyance. Many feel these tactics create a performative environment, prioritizing superficial engagement over meaningful professional discussion. One common grievance is the lack of follow-through from content creators. Users often report commenting as requested, only to be ignored or recieve a delayed, impersonal response.
However, a solution is emerging from within the community. One individual, speaking out against the trend, announced a commitment to buck the system. “I know I did it last year (sorry btw) but this year I won’t be asking anyone to comment for a resource,” they stated. This user is making a meaningful change to their content strategy, offering a collection of valuable resources – totaling over 500 pages of tips and tactics – freely and without requiring any engagement.
Crucially, this content creator is also eliminating the need for users to share their email addresses, ensuring complete autonomy and removing the potential for unwanted follow-up.”I won’t email you. I won’t chase you. They’re yours to do what you like with,” they affirmed.
The resources available include:
- SDR Leader playbook: https://lnkd.in/dQp3v5Gr
- SDR Leader 2026 Guide: https://lnkd.in/d9WdypC9
- SDR to AE 2026 Guide: https://lnkd.in/dWHk-Qaa
- Cold Call Playbook: https://lnkd.in/dRDmTV4C
- Social Selling Playbook: https://lnkd.in/djEDDnqP
- Cold Email Playbook: https://lnkd.in/dg8iFjRG
- SDR Playbook: https://lnkd.in/dNb6x_9z
The individual is encouraging others to share these resources widely,hoping to combat the pervasive “comment X for this” culture. A call to action encourages reposting for those “tired of commenting ‘resource’ and never actually getting it.” This grassroots effort signals a desire for a return to authentic engagement and valuable content on LinkedIn,and a rejection of tactics that prioritize quantity of interaction over quality of connection.
