“Lion’s Den” investors panic |
“If we lose THAT, I won’t come back!”
It was the last episode of the current season” The lion’s den“ (Vox) – and Ralf Dummel (55) really wanted to close this deal!
On Monday evening, Melina Neumann (24) and Ana Hansel (37) pitched with “ HistaFit“ a concept for low-histamine nutrition – and caused quite a stir in the predator cage.
Tired and exhausted in the past, now you have a good night’s sleep! For years, Ana and Melina had to struggle with chronic complaints such as headaches, nausea, abdominal pain and dizziness. Until they finally got a diagnosis: histamine intolerance!
Melina Neumann (l.) and Ana Hansel presented HistaFit products for histamine allergy sufferers in the “Cave of the Lions”.
The problem: while supermarkets often have separate areas for gluten- or lactose-free foods, low-histamine products are usually completely absent. The “HistaFit” food range is now set to change that! Among other things, Ana and Melina sell muesli, sauces and spreads – of course everything is low in histamine.
After tasting it, all the lions agreed: “HistaFit” is really tasty! But did they like the offer? For 15 percent of their company, Ana and Melina asked 160,000 euros – pretty steep for a few snacks!
think! Because there is much more to “HistaFit”. For the past two years, Ana and Melina have been running a successful online course on histamine intolerance, and have also launched a range of low histamine dietary supplements. Carsten Maschmeyer (63) surprised: “Are you involved in everything?” You are!
Hype about “HistaFit” – suddenly the lions were wild about the deal!
There were two combined offers for the founders. Ralf Dümmel and nutritional supplement professional Nils Glagau (46) offered 160,000 euros, but for a whole 25 percent. Glagau: “That would be an ingenious combination and we would stand by your side with passion, experience, know-how and manpower.”
Nico Rosberg (37) and Dagmar Wöhrl (68) also worked together – but demanded a comparatively meager 20 percent.
“Lion’s Cave” investor Nico Rosberg also took a very close look at the products for histamine allergy sufferers
But Dümmel was really hot for “HistaFit”! While the founders were conferring, he whispered to Glagau: “If we lose that, then I won’t come back.”
Glagau’s calm answer: “We won’t lose that!” The start-up investor was to be right. Although Dümmel and Glagau had to improve again, they also went to 20 percent, but in the end they were awarded the contract.
Dümmel was hot for “HistaFit” and absolutely wanted to close the deal
BILD knows: The first joint deal between Dümmel and Glagau came about after the broadcast. So there is hope that Ralf Dümmel will be back next season…
By the way: In season 12, the lions invested a total of 4.7 million euros in promising start-ups.