For the first time in Israel, L’Oreal has established an influential team to promote the protection of the planet. The new and long-term venture was launched this week under the name: L’Oreal Sustainability Team for the Future.
The company has set itself goals in the field of environmental protection for the coming years. One is to raise consumer awareness of issues of keeping the country and conscious and green consumerism.
The establishment of the influencer team is part of a comprehensive action plan, which includes ambitious and measurable goals in the field of climate, water, biodiversity and also social goals.
As part of the activity, the company recruited a team of about 30 influencers with a worldview that is in line with L’Oreal values, in order to create content on social networks on the subject of sustainability in the beauty industry, which will reach the general public and expand environmental and social awareness.
The team will be led by content creator, model and entrepreneur Liran Kohner (33), who promotes values of sustainability, environmental protection, health and a balanced diet.
Liran will share the journey she will go through at the top of the sustainability team on her Instagram page, which appeals to a devout and impressive audience of about 300,000 followers.
The project will be managed on social networks and will include joint meetings of the influencers, in which they will work together for environmental and social goals, create content that will promote conscious and green consumption and increase awareness of sustainability in the beauty industry, such as recycling cosmetics packaging, use of ingredients and more.
Liran Koehner said: “I am happy to know that there are companies in Israel and around the world that promote environmental-social values, under a solid and well-established agenda. I see this as no less important than personal cultivation.
Daniela Prosky-Sion, VP of Corporate Communications and Sustainability at L’Oreal Israel: “The team’s goal is to expose to a young, up-to-date and aware audience L’Oreal’s extensive agenda and work in the field of sustainability, while raising awareness of simple daily activities for the preservation of the environment. The move opens a new channel of dialogue for direct dialogue with consumers on sustainability issues, which are of great interest to consumers today, with an emphasis on young people. ”
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