Bangkok, january 28, 2026 – Thailand is rolling out the red carpet – and enlisting a global superstar – to lure tourists back with a fresh, emotionally resonant campaign. The tourism Authority of Thailand (TAT) today launched singer and actress Lalisa Manoban, known globally as Lisa, as the official “Amazing Thailand” ambassador.
A New Feeling for Thai tourism
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The “Feel All the Feelings” campaign aims to position Thailand as more than just a vacation spot, but a destination that creates lasting, meaningful memories.
- Lisa Manoban will represent Thailand in a global tourism push.
- The campaign, “Feel All the Feelings,” focuses on the emotional connection travelers have with Thailand.
- TAT emphasizes the “value” and “meaning” found within travel experiences in Thailand.
- The “Trusted Thailand” project aims to reinforce the country’s safety and reliability.
According to Governor of TAT, Thapanee Kiatpaiboon, the campaign isn’t just about gorgeous sights; it’s about the “value” hidden in every experience and the “meaning” that arises from travel, according to Governor of TAT, Thapanee Kiatpaiboon.
A Grand Launch at a Historic Landmark
The launch event itself was a spectacle,held at the iconic Wat Arun Ratchawararam Ratchawaramahawihan,a globally recognized cultural and past landmark. The choice of location powerfully reflects Thailand’s ability to blend customary sophistication with contemporary creativity.
Kiatpaiboon stated, “TAT believes that conveying the story of the beauty of Thailand through the outlook of ‘Lisa – Lalisa Manoban’ will open up a new perception experience for people to see Thailand as a leading, high-quality tourism destination…But it is indeed full of ‘value’ hidden in every experience and ‘meaning’ that arises from traveling in every moment.”
Beyond Sightseeing: An Emotional Connection
The “Feel All the Feelings” campaign isn’t just a slogan; it’s a beliefs. The TAT wants travelers to capture a variety of emotions and experience the unique value hidden within each destination. The campaign’s concept is showcased in the commercial film “Feel All The Feelings – travel to Thailand. Feel every feeling,” available on YouTube: https://youtu.be/wDMv1KujSGc. The film also features appearances by Win – Methawin Opas-Iamkhachorn, Gulf – Kanawut Traipipattanaphong, and Blue – Pongthiwat Tangwancharoen, showcasing Thailand’s diverse attractions.
This ambassador program marks a new chapter in promoting Thai tourism, leveraging Lisa’s influence to deeply connect with people’s hearts. The TAT is also reinforcing traveler confidence through the “Trusted Thailand” project, aiming to establish the country as a safe and reliable destination.
