Lisette Osorio, Vice President of International Business at Caracol Televisión
The challenge, Format non-fiction of Caracol Televisión, in 2024 he celebrated 20 years since he started on the screens and he has celebrated it in style. This year’s version in Colombia has achieved the highest ratings in the country and another finale has been added to the recently adapted format. In the United States, Telemundo launches on July 30 in primetime The island: a big challenge.
This joins Mexico, Bulgaria, Romania, Greece and Russia, who also have their own version of the game that mixes survival, competition and coexistence. Behind this good performance of the format worldwide are Lisette Osorio and her International Business team at Caracol Televisión.
“We are taking an important step in the Hispanic market in the US with Telemundo, demonstrating the global influence and resonance that our original format continues to have in new frontiers,” said the Colombian company’s Vice President of International Business.
The figures confirm that The challenge It is a format that adapts very well to different cultures and appeals to them in the same way. For example, in Bulgaria it has been broadcasting for five seasons on the Nova channel, and in 2023 it had 12 rating points and an average of 40.3. share; In Mexico it has already been broadcast for 7 editions through TV Azteca.
Lisette Osorio has been in charge of Caracol Televisión’s international business for over ten years. He began his career in the field of communications for American Airlines in Colombia. A communicator by profession, she holds a degree in Marketing and Public Relations from California Coastal University.
She joined the Caracol Televisión team in 2005 as an International Sales executive. In 2012, she was named Vice President of the area, which under her leadership changed from being a content marketer to a creator of new lines of business and hub multi-platform content for the international market. In addition, Colombia has entered the executive production of several of these new projects.
The first news about Lisette Osorio in Search of PRODU (September 19, 2006)