LivEye Opens New Marketing Office in Berlin – Expansion & Team Growth

Berlin’s Friedrichshain neighborhood, known for its vibrant street art, independent cafes, and burgeoning tech scene, is now home to a new office for LivEye, a European leader in mobile video surveillance. The company’s marketing team officially relocated to the area in January 2026, taking space at Karl-Marx-Allee 79. This expansion reflects LivEye’s continued growth and commitment to fostering a collaborative environment for its team, as the demand for its security solutions increases across Europe.

The move isn’t simply about square footage; it’s a strategic decision rooted in the creative energy of the location. Situated near the Spree River and surrounded by innovative startups, LivEye aims to tap into the area’s dynamic atmosphere to inspire new ideas and strengthen its brand presence. The company, which provides mobile surveillance systems for a range of clients from businesses to power plants, sees the Berlin office as a key hub for communication and marketing initiatives.

A Hub for Innovation and Collaboration

LivEye’s new Berlin office is designed to encourage open communication and teamwork. The space features an open-concept layout, promoting quick information exchange and collaborative problem-solving. A dedicated lounge area provides a space for informal meetings, brainstorming sessions, and moments of respite, recognizing the importance of both focused work and relaxed creativity. This design philosophy reflects a broader trend in modern workplaces, prioritizing employee well-being and fostering a sense of community.

Franziska Annola, Team Lead Marketing at LivEye, described the new office as a “lucky find,” emphasizing its bright, central location and inspiring atmosphere. “The atmosphere brings us as a team even closer together and ensures that ideas not only arise but are specifically developed further,” she said. This sentiment underscores the company’s belief that a positive work environment is crucial for driving innovation.

Expanding Reach with a Distributed Team

The Berlin marketing team will focus on core communication and branding tasks, working closely with colleagues at LivEye’s location in Föhren, Germany. This distributed model allows for efficient collaboration and leverages the strengths of both teams. LivEye currently operates ten locations across the D-A-CH region (Germany, Austria, and Switzerland) and in Poland, employing approximately 140 people. The company’s expansion into a major European capital like Berlin signals its ambition to further solidify its position as a leading provider of mobile video surveillance.

LivEye’s core business revolves around providing comprehensive security solutions, utilizing modern camera technology, AI-powered anomaly detection, and 24/7 monitoring. Their nstr.security system, developed in-house, offers a subscription-based model for long-term security needs. The company currently has over 2,000 systems deployed across Europe, serving a diverse clientele with varying security requirements. More information about LivEye’s services can be found on their website.

Responding to Growing Demand for Security Solutions

The decision to expand the marketing team and establish a presence in Berlin comes as demand for mobile video surveillance continues to grow. Businesses and organizations are increasingly seeking proactive security measures to protect their assets and ensure the safety of their personnel. LivEye’s solutions address this need by providing temporary and permanent security coverage, adapting to evolving risk landscapes. The company’s focus on AI-driven anomaly detection allows for rapid identification of potential threats, enabling swift responses and minimizing potential damage.

The security industry has seen significant growth in recent years, driven by factors such as increasing cyber threats, geopolitical instability, and a heightened awareness of physical security risks. According to a report by Statista, the global security market is projected to reach $163.40 billion in 2024. LivEye is well-positioned to capitalize on this growth, offering a comprehensive suite of services tailored to meet the evolving needs of its clients.

LivEye’s expansion into Berlin is a clear indication of its commitment to innovation, collaboration, and growth. The new office provides a dynamic environment for the marketing team to develop and execute strategies that will further enhance the company’s brand and reach. The company is actively seeking to build relationships with local partners and stakeholders, contributing to the vibrant tech ecosystem in Friedrichshain.

Looking ahead, LivEye will continue to invest in research and development, exploring new technologies and refining its existing solutions. The company plans to expand its service offerings and geographic reach, solidifying its position as a leading provider of mobile video surveillance in Europe. The next scheduled update from LivEye regarding its expansion plans is expected during their annual shareholder meeting in June 2026.

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