Normally overshadowed by Paris y Milanthe London Fashion Week It got underway yesterday with an electric performance by the British singer Charli XCX during the presentation of the fast fashion brand H&M.
The Swedish firm transformed a sports stadium in East London into a gigantic nightclub with one of the sensations of the summer as the protagonist in front of a unbridled public.
Instead of resorting to the typical fashion show, the firm developed its collection in a contemporary dance choreography. autumn-winter which has the British pop star as one of its faces.
It’s an “exciting” collaboration, he said. Caroline Rush, the director of the British Fashion Council, the organizer of this event, is trying to keep London on the fashion map even though British designers such as Stella McCartney and Victoria Beckham have defected to Paris.
London Fashion Week will feature 72 designers until Tuesday, JW Anderson, Richard Quinn, Erdem or the Burberry house, and 48 shows.
Coincidentally, just before the fast fashion giant’s party, two second-hand clothing shows were held, organised by the e-commerce platform eBay and the NGO Oxfam.
The NGO Collective Fashion Justice pointed out in a recent report that only 3.39% of the 206 member brands of the British Fashion Council have set a target for reducing their greenhouse gas emissions.
Some voices from the fashion world lamented in TikTok that the presence of the giant H&M at the London event was not accompanied by “real progress” in the quality of its clothing.
The world’s number two clothing company recently said it was trying to “reduce its dependence on polyester,” a synthetic material derived from petroleum.
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2024-09-16 02:13:21