Marmande, France – In the heart of Lot-et-Garonne, a region renowned for its fertile lands, a cooperative of tomato producers known as “Les Paysans de Rougeline” has risen to turn into a national leader in tomato production. Facing evolving market demands, the union has adapted its practices, solidifying its position as the foremost tomato producer in France, according to reports from Sud Ouest and confirmed by the organization’s own website.
Founded in 1990, Les Paysans de Rougeline isn’t simply a farming operation; it’s a collective of 197 agricultural holdings spanning seven production areas in the south of France, including Aquitaine, Camargue, and Provence. The cooperative produced 88,500 tonnes of fruits and vegetables in 2024, with tomatoes accounting for a substantial 77,000 tonnes. Other key crops include cucumbers (7,100 tonnes), strawberries and raspberries (4,000 tonnes), and a variety of ratatouille vegetables, as well as asparagus.
A History Rooted in Cooperation
The success of Les Paysans de Rougeline is built on a foundation of collaboration. The cooperative was formed from the merging of several producer groups – Valprim, Agrisud, Pardi, Cadralbret, and Primeurs de la Crau – recognizing that collective strength was essential for navigating a changing agricultural landscape. This spirit of unity is reflected in the organization’s motto: “l’union fait la force” – unity makes strength.
Gilles Bertrandias, the director general of Les Paysans de Rougeline, emphasized the need to adapt and innovate. The cooperative has embraced a variety of growing methods, including open-field cultivation across 700 hectares and greenhouse/ecogreenhouse production on 350 hectares. This allows for year-round production and the ability to offer tomatoes under various labels, including organic, conventional, and “Zéro Résidu de Pesticides” (Zero Residue of Pesticides).
Pioneering the “Zéro Résidu de Pesticides” Label
Les Paysans de Rougeline is a founding member of the “Nouveaux Champs” collective and played a pivotal role in developing the “Zéro Résidu de Pesticides” label. This commitment to sustainable agriculture and reduced pesticide use reflects a growing consumer demand for healthier and more environmentally friendly food options. The cooperative utilizes agroecological principles in its farming practices, focusing on long-term sustainability and responsible land management.
The cooperative’s dedication to innovation extends to its cultivation techniques. Their “écoserres®” (ecogreenhouses) allow for the production of tomatoes, strawberries, cucumbers, and zucchini with minimal pesticide residue, aligning with the principles of agroecology.
Economic Impact and Workforce
With a reported turnover of 204 million euros in 2024, Les Paysans de Rougeline represents a significant economic force in the region. The organization directly employs around 3,000 people, including the workforce on its 197 member farms. The majority of the produce is consumed within the south of France, supporting local economies and providing fresh, locally-grown produce to consumers.
Bruno Vila serves as the president of Les Paysans de Rougeline, alongside Director General Gilles Bertrandias. The cooperative’s headquarters are located in Marmande, Lot-et-Garonne, a region historically known for its tomato production. Frédéric Marchesin, a tomato producer in Lot-et-Garonne and president of the Tomato section of the AIFLG, is also a producer with Les Paysans de Rougeline, highlighting the cooperative’s influence within the industry. More information about the cooperative and its practices can be found on their official website.
Looking Ahead
Les Paysans de Rougeline continues to adapt to the evolving demands of the agricultural sector, focusing on sustainability, innovation, and collaboration. The cooperative is currently recruiting, indicating continued growth and investment in its workforce. The next step for the organization will be to continue expanding its production of Label Rouge tomatoes, as highlighted in the July-August 2025 issue of Réussir Fruits & Légumes, and further solidify its position as a leader in the French fruit and vegetable market.
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